Degrees

PHD, 1992, Univ Houston Main Campus; MBA, 1988, Univ Houston Main Campus; MA, 1984, Univ Intl Business & Economics; BA, 1982, Univ Intl Business & Economics

Bio

Teaching:

• EMBA 410 International Management Practicum
• IB 207 Global Business Decision Making
• IB 150 Introduction to International Business
• MKT 220 International Marketing
• MKT 203 Marketing Analysis and Management
• MKT 170 International Marketing
• MKT 101 Principles of Marketing

Areas of Expertise

• Cross-Cultural/Multinational Research
• Global Strategic Management
• Humor in Advertising
• Socio-Cultural Environment of Business

Languages

Chinese (Mandarin) and English

Education

1992
Ph.D. in Marketing Management
Minor in International Business
University of Houston, Main Campus
Houston, Texas

1988
Master of Business Administration (M.B.A.) in Marketing Management
University of Houston
Houston, Texas

1985
Master of Arts (M.A.) in International Business
University of International Business and Economics
Beijing, China

1981
Bachelor of Economics (B.A.) in International Business
Beijing Institute of Foreign Trade
Beijing, China

Selected Publications

• Kulviwat, S; Zhang, Y; Fan, J. and Zheng, L (2016), Understanding Consumer Shopping Behavior: A Comparison of Three Theories of Emotions in Predicting Online Flow, International Journal of Electronic Marketing and Retailing, 7(1) 3-21.
• Barak, Benny, Denis Guiot, Anil Mathur, Yong Zhang, & Keun S. Lee, (2011), An Empirical Assessment of Cross-Cultural Age Self-Construal Measurement: Evidence from Three Countries. Psychology & Marketing, 28 (5) May, 479-495.
• Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural Relativity of Managerial Leadership Styles: A Cross Cultural Comparison of Middle-Level Managers in four Countries. International Journal of Business and Public Administration., 6 (3), Fall, 32-49.
• Mathur, Anil, Benny Barak, Keun S. Lee, Yong. Zhang, & Steve Gould (2010), Physical Vanity Across Cultures: Measurement and Validation. Journal for Global Business Advancement, 3(4), 213-324.
• Zhang, Yong & George Zinkhan (2006), "Humor in Television Advertising: Does Audience Involvement Matter?" Journal of Advertising, 35 (4), pp. 113-127.
• Guiot, Denis., Benny Barak, Keun S. Lee, Yong Zhang, & Steve Gould (2006). L'Age Subjectif par dela les Frontieres: Une Etude Cross Culturelle dans le Secteur de la Mode Vestimentaire. Decisions Marketing, (43-44), 55-65.
• Neelankavil, James, Yong Zhang, & Tao Gao, Eds. (2003). Selections from International Business and Global Business: Contemporary Issues, Problems, and Challenges, 3rd Ed, McGraw-Hill, Inc.: New York, NY.
• Barak, Benny, Anil.Mathur, Yong Zhang, Keun S. Lee, & Emmanuel Erondu (2003). Age Satisfaction in Africa and Asia: A Cross-Cultural Exploration. Asia Pacific Journal of Marketing & Logistics,Vol. 15 (1/2), 3-26.
• Barak Benny, Anil, Mathur, Yong Zhang, & Keun Lee (2001). Perceptions of Age Identity: A Cross-Cultural Inner-Age Exploration. Psychology & Marketing, 18(10), 1003-1029.
• Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries," International Journal of Cross-Cultural Management, 1(3), 251-267.
• Neelankavil, James P., Anil Mathur, and Yong Zhang (2000), "Determinants of Managerial Performance: A Cross-Cultural Comparison of The Perceptions of Middle-Level Managers in Four Countries." Journal of International Business Studies, 31 (1), 121-140.
• Zhang, Yong (1997), Country of Origin Effect: the Moderating Function of Individual Difference in Information Processing, International Marketing Review 14(4), 266-287

Awards & Honors

2017
Top Teacher Award, Online MBA Program, Frank G. Zarb School of Business, Hofstra University

2015
Best Teacher Award, Executive MBA Program, Frank G. Zarb School of Business, Hofstra University

2009
Best Paper Award
The International Academy of Business &
Public Administration's Annual Conference
Dallas, TX.

1998
Citation of Excellence
As rated by ANBAR Management Intelligence for a 1997 sole
authored article in International Marketing Review on Country-of-Origin Effect.

1992
Dean's Distinguished Dissertation Fellowship
University of Houston.

1991
Fellow of the American Marketing Association Doctoral Consortium
University of Southern California

Faculty & Student Services

2009-present
Faculty Advisor
Chinese Students Association and Zarb Asian Students Association

2009-present
Faculty Mentor
Center of Teaching Excellence
Hofstra University

Teaching Interests

Introduction to international business
Principles of marketing
Marketing planning and product strategies
Marketing management
International marketing
Global business decision making

Research Interests

Humor in advertising
Consumer behavior
Marketing strategy
Multinational management strategy
Cross-cultural studies

Recent Courses Taught