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John R. Meindl

Adjunct Assistant Professor of Marketing and International Business


MA, 1996, Adelphi Univ; BA, 1993, Catholic Univ America



John is founder and CEO of SPORTSBRANDEDMEDIA, INC., a convergence of sport and entertainment. With expertise across all sports disciplines and media platforms, Mr. Meindl is an industry pioneer, creating ideas and solutions to meet the challenges of today?s changing sports landscape. John is an innovator in ?sports' brand integration and the first to combine that specialty with expertise in sports marketing, branding, and coordination to provide total sports solutions in mass media.

Mr. Meindl has worked with countless sports properties and brands, from start-ups to Formula 1 race teams, providing strategic and tactical expertise for those seeking to connect with the sport consumer. With deep ties in both sport and entertainment, Mr. Meindl brings a unique perspective and sports business acumen to both industries. John and his company have provided sports solutions and produced over 30 major motion pictures and television shows. With over 25 years in sport business, he is a published writer and speaker in the areas of sports marketing and media.

A former soccer goalkeeper and college head coach, Mr. Meindl has been a strong advocate for inner city and underprivileged youth?. ?Using sport as a vehicle to include the excluded.? John is a board member for Street Soccer USA-NYC. John served on the Business Advisory Board, LIU-Southampton College, the Board of Directors for the YMCA of Greenpoint, NY, the Nassau County Sports Commission and the School for Language & Communication Development. Mr. Meindl is currently completing his doctorate in sport marketing.

Teaching Interests

Sports Marketing, Sports Management

Research Interests

Sports Marketing, Sports Management, Olympics

Recent Courses Taught

Course Title Level
MKT 126 SPORTS MARKETING Undergraduate
Photo of John Meindl

Weller Hall 0114
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