Skip to Content

Menu Faculty


Joel R. Evans

Distinguished Professor Emeritus of Marketing and International Business


PHD, 1975, CUNY Gr Sch & Univ Cnt; MBA, 1974, CUNY Baruch Coll; BA, 1970, CUNY Queens Coll




  • EMBA430 Capstone Research Integration Project
  • MKT248 Strategic Decisions for Internet Marketing
  • MKT249 Product Innovation and Planning
  • MKT101 Principles of Marketing
  • MBA 350 Integrative Strategic Decision Making

Areas of Expertise

Marketing Management
Co-author (with Dr. Barry Berman) in 2015 the 12th Edition of Marketing: Marketing in the 21s Century. The 1985 edition was one of the first marketing books published in Russia and the 2002 edition was one of the first marketing texts to be published as an e-book.

Social Media and Internet Marketing
Author of three popular blogs:;; (the official blog of the Zarb School of Business).
More than 3,500 posts made. Viewers from 170+ countries around the world. Also a dedicated YouTube channel ( with about videos and thousands of views.
Several presentations on social media and Internet marketing to a variety of audiences. One area of emphasis: privacy and identity theft.

Entrepreneurship and Strategic Planning

Author: Prospective Entrepreneurs: Plan for the Challenges Ahead in the 2010 MBA Review. Article also considers product innovation.

Integrated Business Planning and Analysis
Co-author with Dr. Anil Mathur) in 2013 "Using Financial Ratios to Track Performance: A Model and Twenty- Five Year Analysis of U.S.  Retailing." International Review of Retail, Distribution and Consumer Research.

Career Planning and Self-Branding
Author, blogger, and presenter to a wide variety of audiences on these important topics.

Retail Management

Co-author (with Dr. Barry Berman) in 2013 the 12th Edition of Retail Management: A Strategic Approach. This book has been translated into Chines and Russian, and it is used globally. New edition scheduled for 2017 publication.


Ph.D. in Business and Public Policy Specializations in Marketing Graduate School & University Center, City University of New York

Master of Business Administration (M.B.A.) in Business Administration and Policy
Bernard M. Baruch College, City University of New York (C.U.N.Y.)

Bachelor of Arts (B.A.) in Economics
Queens College, City University of New York (C.U.N.Y.)

Selected Publications


  • Editor. Planning and Implementing a Retail Strategy, The Marketing & Management Collection, Henry Stewart Talks Ltd, London (online at Published online in late 2013.
  • Joel R. Evans and Stacey B. Evans, several entries in Linda Swayne, Ed. (2012), Encyclopedia of Sports Management and Marketing, Sage Publications: Thousand Oaks, California.
  • Berman, Barry & Joel R. Evans, Eds. (2010), Great Ideas in Retailing for Retail Management, 11th Ed., Prentice Hall: Upper Saddle River, New Jersey.
  • Editor. (2009), Strategic Challenges and Opportunities in Uncertain Times, Proceedings of the Ninth Triennial Retailing Conference co-sponsored by the Academy of Marketing Science (AMS) and the American Collegiate Retailing Association (ACRA), Academy of Marketing Science: Hempstead, N.Y.
  • Evans, Joel R. and Barry Berman (2007), Marketing Management, India Ed., Cengage Learning India.


  • Author. (2011). Retailing in Perspective: The Past Is a Prologue to the Future. International Review of Retail, Distribution and Consumer Research (February): 1-31.
  • Author. (2010). The Role, Development, and Implementation of a Marketing Knowledge Base as a Tool in the Enhancement and Assessment of Student Learning. Marketing Education Review (Fall): 189-204
  • Author. (2005). Are the Largest Public Retailers Top Financial Performers? A Longitudinal Analysis. International Journal of Retail & Distribution Management, (11): 842-857.
  • Evans, Joel R. and Anil Mathur (2005). The Value of Online Surveys Internet Research, (Number 2: 195- 219)

Special Activities

Editorial Boards

1996 - Present
Member Editorial Board of Industrial Marketing Management

1996 - Present
Member Editorial Board of Marketing Management Journal

1990 - 2014
Member Editorial Board of Marketing Education Review

Member Editorial Board of Internet Research

Selected Speaking

  • Featured speaker. “In This Fast-Evolving Retail Environment, What Must Luxury Retailers Do to Stay on Top of Their Game?” Walt Whitman Shops, Huntington, NY (June 24, 2016).
  • Interviewee. “Marketing Business the Local Way,” [Link no longer active], Fios1 (5 minute television interview, September 25, 2014).
  • “Social Media and Health Care Professionals: Caveats and Tips for 2014,” Queens Hospital Center, 2014. “Preparing for Career Success: The Future Begins NOW!” Graduate Student Orientation, Zarb School, Hofstra University, 2014
  • “Self-Branding for Career Growth,” Zarb School Graduate Recruitment Events, Manhattan and Melville, NY, 2014.
  • “How to Be Smart AND Safe Online and with Social Media,” Hofstra University, 2014.
  • “Tips for Setting up a Blog (A Beginner’s Brief Guide),” Zarb School Faculty Seminar, Hofstra University 2014.
  • “Using Digital Media to Engage Our Students – and Ourselves,” Hofstra University, 2014.
  • "How to Be Even Smarter Online," Hofstra University, Hempstead, NY.  2012.
  • "Social Media and Health Care Professionals," Queens Hospital Center, Queens, NY. 2011.
  • Organizer, Hos, and Master of Ceremonies, "Zarb School of Business Networking Event: The New Rules of Marketing - Participate or Perish," Hofstra University, Hempstead, NY. Speaker, "How to Be Smart Online," Hofstra University, Hempstead, NY.   2011.
  • "How to Bes Use LinkedIn: A Hands-On Presentation, Hofstra University, Hempstead, NY. 2010. “Careers in Business 2010: Opportunities and Challenges.” Hofstra University, Hempstead, NY.

  • Special Session Speaker: Retailing at a Crossroads: How Did We Get to This Recession and Where are We Headed? Triennial Retailing Conference, sponsored by the Academy of Marketing Science (AMS) and the American Collegiate Retailing Association (ACRA), New Orleans. 2009.

Teaching Interests

Product Innovation and Management

Research Interests

Online Surveys, Self-Branding, Applied Marketing Research, Financial Ratio Analysis, Strategic Marketing, Retail Management, Social Media, Product Management

Recent Courses Taught

Course Title Level
Photo of Joel Evans

Business School Building
Send an Email
Personal Web Site

Hofstra Campus
Hofstra Events

Translate Our Site

Use Google Translate to read our site in your language.


If you are having any difficulty using this website, please contact the ITS Service Desk at or by calling 516-463-7777. Please identify the webpage address or URL and the specific problems you have encountered and we will address the issue. If you have a disability-related question regarding accessing the website, contact Student Access Services at or call 516-463-7075.

About Hofstra

Hofstra University is an EO/AA/ADA educator and employer.
HOFSTRA UNIVERSITY // Hempstead, New York 11549-1000 // (516) 463-6600 © Hofstra University All Rights Reserved