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Donna M. Iucolano

Adjunct Associate Professor of Marketing and International Business


MBA, 1994, Hofstra Univ; MSED, 1988, Hofstra Univ; BA, 1986, Hofstra Univ


DONNA IUCOLANO is an innovative marketer, an accomplished digital business executive and a respected business leader who helped start the direct-to-consumer e-commerce industry with the launch of 1-800-FLOWERS online in 1994. Donna also pioneered the use of instant messaging to provide real-time customer service. Two years later, she was a founding member of SHOP.ORG, the largest e-commerce industry association, now part of the National Retail Federation. Donna was a chief digital officer long before it was popular or a C-Level title and led the digital business transformation of both 1-800-FLOWERS and Scholastic. She later joined New York & Company to unify and grow its direct-to-consumer efforts. For more than 20 years, Donna has been at the forefront of digital commerce, multi-channel retailing, digital marketing, and integrated customer relationship and experience management.

Today, Donna is an independent strategic digital business advisor specializing in strategic planning, mergers and acquisitions support, business and organizational development, advisory board work, and executive coaching for early stage, growing and mature companies. Select clients include: 1-800-FLOWERS.COM, Calendars.com, Cranium, FineStationery.com, JetBlue Airways, Marc Ecko Enterprises, Reader’s Digest Association, SHEEX, and Weekly Reader, among others. Donna is also an Adjunct Associate Professor in the Department of Marketing and International Business at the Frank G. Zarb School of Business at Hofstra University in Hempstead (Long Island), New York and a doctoral student at Case Western Reserve University in Cleveland, Ohio. Her research interest is customer engagement in retail.

Prior to venturing out on her own, Donna worked in small and mid-cap private and public companies as a serial intrapreneur, corporate strategist, change agent, and direct-to-consumer executive leading and managing new initiatives and divisions ranging from start-up to $400 million in revenue. She has worked in three diverse industries including gifting, media/publishing and women’s apparel manufacturing and retailing, and offers a broad perspective to clients and her students.

Donna has held various executive roles at floral and gift powerhouse, 1-800-FLOWERS.COM where she played a pivotal role in the Company’s initial public offering in 1999. She served as an Executive Vice President and Division President of the Internet Group at Scholastic Corporation, the world’s largest children’s book publisher and distribution company; and, as CEO for North America at global specialty publisher and direct marketer, IMP/International Masters Publishers. Most recently, Donna was an Executive Vice President and General Manager of the Direct Group for New York & Company, a manufacturer and retailer of women’s apparel and accessories overseeing e-commerce, customer relationship marketing, and customer loyalty programs which together generated $400 million in revenues for the retailer.

In 1996, Donna was not only a founding member of SHOP.ORG, but also served as the founding chairperson of its research committee introducing The State of Online Retailing, an annual industry report.

Donna has been recognized for her work and industry contributions. Two e-commerce businesses she started and led consistently rank in the “Top 50” by Internet Retailer, and another one was named “One of the Fastest Growing.” Over the years, Donna was named a “Woman of Achievement,” a “Top 25 Click and Mortar Executive,” and one of the “Top 25 Unsung Heroes of the Internet” by various organizations and media outlets. A well-known and respected industry leader, Donna has participated in numerous industry and company-sponsored speaking engagements nationwide and abroad, and also at the business schools of Columbia University and Hofstra University.

Before joining 1-800-FLOWERS, she enjoyed a successful first career as a high school teacher and non-profit administrator. Donna is an active alumnus of the Fashion Institute of Technology (FIT) and of Hofstra University. She serves as a member of the Executive Board of the Alumni Association of FIT; and, on various committees at Hofstra University including Women in Leadership and the Dean’s Advisory Council for the Herbert Lawrence School of Communication. She has also been a frequent guest speaker at the Zarb School of Business at Hofstra University at events for undergraduate and graduate students and alumni.

Donna was born, raised and educated in the New York City area where she still resides, and is fluent in Italian.

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