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Jieqiong Ma

Assistant Professor of Marketing and International Business


PHD, 2016, St Louis Univ MO; MS, 2012, Northeastern University,China; BS, 2010, Northeastern University,China


Jieqiong Ma, PhD, is an assistant professor in the Marketing and International Business Department of the Frank G. Zarb School of Business at Hofstra University. She teaches graduate and undergraduate classes in the area of international business and international marketing. She also conducts research in multinational enterprises' entry mode strategy, ownership strategy, political strategy, global marketing strategy, and operation strategy in emerging markets.

Professor Ma earned her doctoral degree in International Business and Marketing from Saint Louis University in 2016. She completed her undergraduate and graduate studies in International Business and Economics at Northeastern University of China.


  • Yang, J., Ma, J., and Doty, H. (2020), Family Involvement, Governmental Connections, and IPO Underpricing of SMEs in China, Family Business Review, forthcoming.

  • Ma, J., Yang, J., and Yoo, B. (2020), The moderating role of personal cultural values on consumer ethnocentrism in developing countries: The case of Brazil and Russia, Journal of Business Research, forthcoming.

  • Ma, J., Yang, J., and Song, Y. (2020), The contingent effect of political ties on post-entry performance: A three-way interaction of political ties, entry mode, and industry restriction, Management Decision, forthcoming.

  • Yang, J., Ma, J., Zhao, H.., Cater, J., and Arnold, M. (2019), Family involvement, environmental turbulence, and R&D investment: Evidence from listed Chinese SMEs, Small Business Economics, 53(4),1017-1032.

  • Yang, J., Ma, J., Zhang, Y., and Hong, J. (2018), With whom should you have dinner? A multidimensional framework for understanding political ties in China, Business Horizons, 61(6), 891-898.

  • Yang,J., Ma, J.,Arnold, M., and Nuttavuthisit, K. (2018), Global identity, perceptions of luxury value and consumer purchase intention: A cross-cultural examination, Journal of Consumer Marketing, 35(5), 533-542.

  • Zhao, H., Ma, J., and Yang, J. (2017), 30 years of research on entry mode and performance relationship: A meta-analytical review, Management International Review, 57(5), 653-682.

  • Yang, J., Ma, J., and Zhao, H. (2017), Power makes voice: Political capital and corporate voice in China, Journal of Applied Management and Entrepreneurship, 22(3), 54-69.

  • Nitish, S.,Ma, J., and Yang, J. (2016), Optimizing environmental expenditures for maximizing economic performance, Management Decision, 54(10), 2544-2561.

  • Zhao, H. and Ma, J. (2016), Founding environment, inward internationalization, and firm performance: Evidence from Chinese private enterprises, Journal of East-West Business, 22(4), 296-323.

  • Ma, J., Yang, J., Kalliny, M., and Roy, D. (2015), Consumer social responsibility: Is it a new barrier for international marketers?, International Journal of Business Environment, 7(3), 242-261.

Teaching Interests

  • International Business

  • International Marketing

  • Global Strategy

  • Cross-Cultural Management

  • Asian Business

Research Interests

  • Entry Mode Strategy

  • Ownership Strategy

  • Political Strategy

  • Global Marketing Strategy

  • Emerging Market Multinationals

Recent Courses Taught

Course Title Level
IB 161 ASIAN BUSINESS Undergraduate
IB 305 MBA HON RES THS:IB Graduate
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