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Jieqiong Ma

Assistant Professor of Marketing and International Business


Degrees

PHD, 2016, St Louis Univ MO; MS, 2012, Northeastern University,China; BS, 2010, Northeastern University,China


Bio

Dr. Ma is an Assistant Professor in Marketing and International Business at Frank G. Zarb School of Business in Hofstra University. She received her doctoral degree in International Business and Marketing from John Cook School of Business at Saint Louis University in 2016. Prior to studying in the U.S., she received her master and bachelor degree both in International Business and Economics from Northeastern University in China.

Dr. Ma's research interests cover several mainstream research topics in international business. Specifically, she is interested in multinationals' entry mode strategy, internationalization process of firms, institutional environment in emerging economies, corporate social responsibility, and country of origin effect.

REFEREED PUBLICATIONS

  • Zhao, H., Ma, J., and Yang, J. (2017), 30 years of research on entry mode and performance relationship: A meta-analytical review, Management International Review, 57(5), 653-682.
  • Yang, J., Ma, J., and Zhao, H. (2017), Power makes voice: Political capital and corporate voice in China, Journal of Applied Management and Entrepreneurship, 22(3), 54-69.
  • Nitish, S.,Ma, J., and Yang, J. (2016), Optimizing environmental expenditures for maximizing economic performance, Management Decision, 54(10), 2544-2561.
  • Zhao, H. and Ma, J. (2016), Founding environment, inward internationalization, and firm performance: Evidence from Chinese private enterprises, Journal of East-West Business, 22(4), 296-323.
  • Ma, J., Yang, J., Kalliny, M., and Roy, D. (2015), Consumer social responsibility: Is it a new barrier for international marketers?, International Journal of Business Environment, 7(3), 242-261.

Teaching Interests

  • International Business
  • International Marketing
  • Global Strategy
  • Cross-Cultural Management
  • Asian Business

Research Interests

  • Entry Mode Strategy
  • Internationalization
  • Institutional Environment
  • Corporate Social Responsibility

Recent Courses Taught

Course Title Level
IB 150 INTRO TO INTERNATIONAL BUS Undergraduate
MKT 170 INTERNATIONAL MKT Undergraduate
MKT 220 INTERNATIONAL MARKETING Graduate
Photo of Jieqiong Ma

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