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Li Huang

Assistant Professor of Marketing and International Business


Degrees

PHD, 2017, Univ South Carolina Columbia; MPH, 2010, City University Of Hong Kong; MA, 2006, City University Of Hong Kong; BS, 2005, South China Normal University


Bio

Dr. Huang is an Assistant Professor in Marketing and International Business at Frank G. Zarb School of Business in Hofstra University. She received her Ph.D in Business Administration from the Darla Moore School of Business, University of South Carolina in 2017.



Dr. Huang's research examines how the social sharing influences consumer memories and decisions. Her research has been published in the top-tier marketing journals such as Journal of Consumer Research , International Journal of Research in Marketing and Journal of the Association for Consumer Research. She has taught undergraduate courses at City University of Hong Kong and University of South Carolina (where she was nominated for the Excellence in Teaching Award). These accomplishments have earned her recognition as a 2016 Breakthrough Graduate Scholar at the University of South Carolina, 2017 Rising Star Award and 2017 Mathew Joseph Emerging Scholar Award from the American Marketing Association.


Teaching Interests

Digital Marketing, Social Media Marketing, Consumer Behavior, Principles of Marketing

Research Interests

eWOM, artificial intelligence, social media, brand anthropomorphism, identity-based consumption

Recent Courses Taught

Course Title Level
MKT 101 PRINCIPLES OF MARKETING Undergraduate
MKT 145 DIGITAL MARKETING Undergraduate
MKT 146 SOCIAL MEDIA MARKETING Undergraduate
MKT 157C SOCIAL MEDIA MARKETING Undergraduate
MKT 190 DEPT HONORS CANDIDACY: ESSAY Undergraduate
MKT 246 SOCIAL MEDIA MARKETING STRATGY Graduate
MKT 248 STRTGC DECISNS FOR ONLINE MKT Graduate
MKT 257B SPL TPC: SOCIAL MEDIA MKTNG Graduate
Photo of Li Huang

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