Li Huang
Assistant Professor of Marketing and International Business
Degrees
PHD, 2017, Univ South Carolina Columbia; MPH, 2010, City University Of Hong Kong; MA, 2006, City University Of Hong Kong; BS, 2005, South China Normal University
Bio
Dr. Huang is an Assistant Professor in Marketing and International Business at Frank G. Zarb School of Business in Hofstra University. She received her Ph.D in Business Administration from the Darla Moore School of Business, University of South Carolina in 2017.
Dr. Huang's research examines how the social sharing influences consumer memories and decisions. Her research has been published in the top-tier marketing journals such as Journal of Consumer Research and International Journal of Research in Marketing. She has taught undergraduate courses at City University of Hong Kong and University of South Carolina (where she was nominated for the Excellence in Teaching Award). These accomplishments have earned her recognition as a 2016 Breakthrough Graduate Scholar at the University of South Carolina, 2017 Rising Star Award and 2017 Mathew Joseph Emerging Scholar Award from the American Marketing Association.
Teaching Interests
Digital Marketing, Social Media Marketing, Consumer BehaviorResearch Interests
Social Sharing, Memory, WOM, Social Identity, Consumer-Brand RelationshipsRecent Courses Taught
| Course | Title | Level |
|---|---|---|
| MKT 101 | PRINCIPLES OF MARKETING | Undergraduate |
| MKT 145 | ELECTRONIC MARKETING | Undergraduate |
| MKT 157C | SOCIAL MEDIA MARKETING | Undergraduate |
| MKT 174 | BUSINESS INTERNSHIP | Undergraduate |
| MKT 309 | RESEARCH SEM: MARKETING | Graduate |
| MKT 330 | GRADUATE INTERNSHIP | Graduate |
