Periodically

An examination, analysis, and application of the theories and concepts that contribute to successful marketing approaches drawn from psychology, sociology, anthropology, and economics.  Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services, and ideas.  Topics include how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers) and how the consumer is influenced by his or her environment (e.g., culture, family, media). Perspectives of the marketer, consumer, and public policymaker are examined. An emphasis is placed on the use of technology to gain insights about consumer behavior and the application of those insights in marketing strategy.