This information is from the 2014-2015 Undergraduate Bulletin. Please note that registration restrictions are subject to change.

PR 101   - Public Relations Research Methods and Case Studies

Fall, Spring, Summer
Research is a fundamental part of the public relations process and functions as the foundation to every program or campaign. This course explains how research is developed, analyzed and interpreted to aid in the establishment of effective PR campaigns that can influence the public and motivate behavior. This course is devoted to learning about the different practice areas of public relations. By reviewing case studies and articles students learn how PR practitioners benefit from including research into the communications process. Students learn from the successes and failures described in each case study. Through critical analysis of existing campaigns students develop an understanding of the planning and implementation of public relations activities.

Semester Hours: 3 

PR 100. No liberal arts credit. May not be taken on a Pass/D+/D Fail basis. Students required to take PR 102?and/or PR 104 toward their major in Public Relations are restricted from taking this course.

a) See the Bulletin for a special note regarding course titles with the following symbols: *, !, or ?

Click here to close the window