This information is from the 2014-2015 Undergraduate Bulletin. Please note that registration restrictions are subject to change.

PR 106   - Public Relations Tools

Fall, Spring, Summer
This course is designed to introduce students to the use of the digital and web-based tools employed by public relations practitioners. The course ensures that public relations students are exposed to the skills they will need, as public relations has evolved from a traditional, journalism-based practice to a complex profession requiring proficiencies in integrated marketing communication, digital, and Internet-based tools (e.g., social media, content design, audio slideshows, viral videos, websites).

Semester Hours: 3 

PR 102?and 103. May not be taken on a Pass/D+/D/Fail basis. No liberal arts credit. Lab fees additional.

a) See the Bulletin for a special note regarding course titles with the following symbols: *, !, or ?

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