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Marketing & International Business

About Hofstra

Hofstra University is a dynamic private college on Long Island, NY, where students can choose from more than 140 undergraduate and 155 graduate programs in liberal arts and sciences, business, communication, education and allied human services, and honors studies, as well as a School of Law. | more |

Hofstra University

Online Resources

General Business Sources

HOFSTRA RESEARCH DATABASES
  • Business and Company Resource Center
  • Business Search Premier
  • Dun & Bradstreet Million Dollar Database (limited number of licenses)
  • Electronic Journal Service (formerly Ebsco)
  • Emerald Management Full Text
  • LexisNexis Academic Universe
  • MasterFile Select
  • Mergent OnLine (formerly FIS OnLine)
  • National Newspapers
  • Political Risk Yearbook
  • Standard & Poors Industry Analysis
  • Value Line Investment Survey (on-campus use only)

ANNUAL REPORTS/FINANCIAL DATA
Also try a specific company site and look for the financial data hot link often found under the Investor Relations section.
SEARCH ENGINES

CAREER SITES

OVERALL BUSINESS SOURCES

Marketing Sources

ADVERTISING

BUSINESS-TO-BUSINESS MARKETING

COMPETITIVE INFORMATION

CONSUMERISM

INTERNATIONAL BUSINESS

MARKET PLANNING

MARKET SEGMENTATION AND POSITIONING

MARKETING RESEARCH

MEDIA-BASED SOURCES OF INFORMATION

PRICE PLANNING

PRODUCT MANAGEMENT

PROFESSIONAL ASSOCIATIONS

PROMOTION-INTEGRATED MARKETING COMMUNICATIONS

RETAIL MANAGEMENT

SUPPLY CHAIN MANAGEMENT-LOGISTICS

STRATEGIC PLANNING SOURCES

U.S. GOVERNMENT SOURCES

E-MARKETING SOURCES

WHOLESALING