Mission Statement

Objectives of the Department of Marketing and International Business

To achieve the mission and general stated objectives of the Zarb School of Business, the department has the following specific objectives:

Department Objectives for B.B.A. in Marketing

• To provide students with a sound understanding of the field of marketing, and to enable them to obtain an appropriate entry-level marketing position leading to a successful career in any one of the functional or operational departments within an organization.
• Since consumer behavior drives most marketing activities, the department provides all marketing majors with a basic understanding of consumer as well as research tools to formulate strategic plans and develop appropriate marketing strategies.
• The department also provides opportunities for students to acquire knowledge and skills in a variety of contemporary marketing functional areas.

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Department Objectives for B.B.A. in International Business

• To provide students with a sound understanding of the field of international business, and to enable them to obtain an appropriate entry-level international business position leading to a successful career in export management, international research and planning, or any other operational department within an organization.
• Through required language skills and a focus on an interdisciplinary course work, students are prepared to become involved with a variety of functions in a range of international environments.

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Department Objectives for M.B.A. in Marketing

• To provide students with broad-based strategic tools and skills that will assist them in managing a wide range of functional areas in a 21st century marketing organization.
• The focus of the program is to provide students with decision-making skills that could be applied in a variety of situations in both for-profit and not-for-profit organizations.

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Department Objectives for M.B.A. in International Business

• To provide students with broad-based strategic tools, skills, and analytical techniques that will assist them in managing a variety of international functions for global and international companies.
• Through interdisciplinary course work and focus on decision-making skills, the program is intended to assist students in managing a variety of international areas in an organization.

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Department Objectives for M.S. in Marketing

• To prepare students for middle- to upper-level positions within the marketing function at leading companies.
• An emphasis is placed on the design, implementation, and review of marketing plans.

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Department Objectives for M.S. in Marketing Research

• To prepare students for middle- to upper-level positions within the marketing research function at leading companies or at specialized marketing research firms.
• Both quantitative and qualitative research skills are addressed in the program.