Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

I.	Residency Requirements	Credits
MBA 201W	Library Information Resources (Required)	No Degree Credit
MBA 203W	Information Technology*	No Degree Credit
MBA 204W	Statistics for Business Applications*	No Degree Credit
	*May be waived based on prior academic work
II.	Required Courses	Credits
MKT 203	Marketing Analysis and Management	3
MKT 220	International Marketing	3
MKT 245	Research for Marketing Decisions	3
MKT 247	Consumer Behavior	3
MKT 275	Strategic Planning in Marketing	3
MKT 309	Research Seminar in Marketing	3
QM 203	Advanced Quantitative Analysis for Managers	3
Three of the following courses, selected under advisement:
MKT 211	Advertising Management	3
MKT 212	Strategic Marketing of Services	3
MKT 221	Distribution Management	3
MKT 222	International Promotion Campaigns	3
MKT 230	Pricing Theory and Practice	3
MKT 240	Advanced Sales Management	3
MKT 248	Strategic Decisions for Internet Marketing	3
MKT 249	Product Innovation and Planning	3
MKT 257, A-Z	Special Topics in Marketing (permission required)	3
MKT 280	Advanced Marketing Research	3
MKT 330	Graduate Internship	3