Songpol Kulviwat
Associate Professor of Marketing and International Business
Degrees
PHD, 2004, Southrn Illinois Univ Carbonda; MA, 2000, Middle Tennessee State Univ; MS, 1998, Middle Tennessee State Univ; MBA, 1996, Middle Tennessee State Univ; BA, 1992, ASSUMPTION UNIVERSITYBio
Teaching:
IB 207 Global Business Decision Making (graduate)
IB 150 Introduction to International Business
IB 175 Global Business Policies, Planning and Strategies
MKT 203 Marketing Analysis and Management (graduate)
MKT 175 Marketing Planning & Strategies
Areas of Expertise & Research:
High-Tech Marketing - Diffusion and Adoption of Technology Innovations
E-Commerce - Online Behavior and E-Business Strategies
International Business - Cross Cultural Research and International Marketing
Information Technology - Strategic Use of IT and Social Networks
Education
2004 Ph.D. in Marketing
Southern Illinois University at Carbondale
2000 Master of Arts (M.A.) in Economics
Middle Tennessee State University
1998 Master of Science (M.S.) in Management Information Systems
Middle Tennessee State University
1996 Master of Business Administration (M.B.A.) in Marketing
Middle Tennessee State University
1992 Bachelor of Business Administration (B.B.A.) in Marketing and International Business
Assumption University, Bangkok, Thailand
Selected Publications
Hsu, Sonya Hy, Siva Balasubramanian, Ramendra Thakur, and Songpol Kulviwat (2011), “Knowledge-Base and Online Self-Service*,” Journal of Electronic Commerce Research, 12(2), 133-151.
Sledgianowski, Deb and Songpol Kulviwat (2009), “Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context,” Journal of Computer Information Systems, 49(4), 74-83.
Kulviwat, Songpol, Gordon C. Bruner II, and Obaid Al-Shuridah (2009), "The Effect of Social
Influence on Adoption of High technology Innovations: The Moderating Effect of Public/Private
Consumption," Journal of Business Research, 62 (7), 706-712.
Nasco, Suzanne, Songpol Kulviwat, Anand Kumar, and Gordon C. Bruner II (2008), "The CAT
Model: Extensions and Moderators of Dominance in Technology Acceptance," Psychology &
Marketing, 25 (10), 987-1005.
Lee, Keun and Songpol Kulviwat (2008) "Korean Workers' Motivation Tools:
Commitment and Incentive-Based Motivation and Their Relative Impact on Work Outcome,"
Multinational Business Review, 16 (4), 87-109.
Kulviwat, Songpol, Gordon C. Bruner II, Anand Kumar, Suzanne A. Nasco, and Terry Clark
(2007), "Toward a Unified Theory of Consumer Acceptance of Technology," Psychology &
Marketing, 24 (12), 1067-1092.
Niffenegger, Phillip, Songpol Kulviwat, and Napatsawan Engchanil (2006), "Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives," Asia Pacific Business Review, Special Issue: Business and Management in South East Asia: Studies in Diversity and Dynamism,12 (4), 403-420.
Bharadwaj, Sundar, Terry Clark, and Songpol Kulviwat (2005), "Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth," Journal of the
Academy of Marketing Science, 33 (3), 347-359.
Kulviwat, Songpol, Chiquan Guo, and Napatsawan Engchanil (2004), "Online Information Search: A Critical Review and Assessment," Internet Research: Electronic Networking, Applications and Policy, 14 (3), 245-253.
Awards & Honors
2007
Dean's Research Award
Zarb School of Business, Hofstra University
2006
First Prize Award Winner of the International Competitive Research Grant
E-Commerce Research Grant Competition of the RBC Financial Group Chair, HEC Montréal, Canada
2005 Finalists of Dissertation Award
American Marketing Association Technology and Innovation SIG
1998 - 2000
Dean's Fellowship
Jennings A. Jones College of Business, Middle Tennessee State University
Professional Background
Dr. Kulviwat worked as a Marketing Executive in the area of international sales management at N.Y.K. Shipping and Logistics Services headquartered in Japan (one of the top transportation & operation companies in Thailand). His major responsibilities included planning and developing strategic marketing strategies within the strategic business unit, managing several top multinational corporations as well as key trading companies, and coordinating internationally with Asian, European, and U.S. headquarters worldwide. Aside from his international work experience, he also worked for an advertising agency at J. Walter Thompson (Thailand).
Dr. Kulviwat was an Associate Editor of the International Journal of Technology Marketing from 2007 - 2009. Presently, at Hofstra, Dr. Kulviwat serves as Departmental Internship Coordinator of Marketing and International Business department.
Teaching Interests
International Marketing/Business, Marketing Management, Marketing Strategy, Internet Marketing, Global Business Policies/Strategies, Technology MarketingResearch Interests
• High-Tech Marketing – Diffusion and Adoption of Technology Innovations • Internet Marketing – Online Behavior and E-Business Success • International Business – Cross Cultural Research and International Marketing • Information Technology – Strategic Use of Information TechnologyRecent Courses Taught
| Course | Title | Level |
|---|---|---|
| IB 150 | INTRO TO INTERNATIONAL BUS | Undergraduate |
| IB 151 | RDGS-INTNL BUSINESS | Undergraduate |
| IB 175 | GLOBAL BUS POLICIES | Undergraduate |
| IB 207 | GLOBAL BUS DECISION MAKING | Graduate |
| MKT 174 | BUSINESS INTERNSHIP | Undergraduate |
| MKT 175 | MARKETING PLANNING & STRATEGY | Undergraduate |
| MKT 185 | INTERNSHIP IN MARKETING | Undergraduate |
| MKT 329 | GRADUATE BASIC INTERNSHIP | Graduate |
| MKT 330 | GRADUATE INTERNSHIP | Graduate |
| MKT 331 | M.S. INTERNSHIP | Graduate |
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