Degrees: MA, 1990, Teachers Coll, Columbia Univ; DBA, 1987, Univ Kentucky; MBA, 1983, Univ Northrn Iowa; BA, 1979, Hankuk Univ

Bio:

Teaching:

• IB 150 Introduction to International Business
  
• IB 161 Asian Business
  
• MKT203 Marketing Analysis and Management (graduate)
  
• MKT240 Advanced Sales Mgt in the Global Environment (graduate)
  
• MKT275 Strategic Planning in Marketing (graduate)
  
• MKT101 Principles of Marketing
  
  

  Areas of Expertise & Research

• Sales Management
  
• Cross-Cultural Consumer Behavior Research
  

Languages

English, Korean, Spanish & some Japanese

Education

1987
Doctor in Business Administration (D.B.A.)
Major: Marketing
Minor: Statistics
University of Kentucky, Lexington, Kentucky

1990
Master of Arts (M.A.)
Major: Organizational Psychology
Columbia University, New York, N.Y.

1983
Master of Business Administration (M.B.A.)
University of Northern Iowa, Cedar Falls, Iowa.

1979 Bachelor of Arts (B.A.)
Major: Spanish
Minor: Economics
Hankuk University of Foreign Studies, Seoul, Korea.

Selected Publications

• Barak, Benny, Denis Guiot, Anil Mathur, Yong Zhang, & Keun S. Lee.
  (forthcoming). An Empirical Assessment of Cross-Cultural Age Self-
  Construal Measurement: Evidence from Three Countries. Psychology
  & Marketing.
  
• Mathur, Anil, Benny Barak, Keun S. Lee, Yong Zhang & Stephen Gould
  (forthcoming). Physical Vanity Across Cultures: Measurement and
  Validation. Journal for Global Business Advancement.
  
• Lee, Keun & Songpol Kulviwat (2009) Korean Workers' Motivation Tools:
  Commitment and Incentive-Based Motivation and Their Relative Impact on
  Work Outcome. Multinational Business Review. 16 (4), 87-109.
  
• Lee, K. (2006). Building Global Korean Business Network: Mission for
  Global Koreans in the 21st Century, World-Overseas Korean Traders
  Union (OKTA), Seoul, South Korea, 332 pages (in Korean).
  
• Guiot, Denis, Benny Barak, Keun Lee, Yong Zhang, & S. Gould (2006).
  L'Age Subjectif par dela les Frontieres: Une Etude Cross Culturelle dans
  le Secteur de la Mode Vestimentaire. Decisions Marketing, (43-44), pp.
  55-65.
  
• Lee Keun S. & Tao Gao (2005). Studying Organizational Commitment
  with the OCQ in the Korean Retail Context: Its Dimensionality and
  Relationships with Satisfaction and Work Outcomes. The International
  Review of Retail, Distribution, and Consumer Research, 15 (4), 375-399
  
• Barak, Benny, Anil Mathur, Yong Zhang, Keun Lee, and Emmanuel Erondu
  (2003), Inner-Age Satisfaction in Africa and Asia: A Cross-Cultural
  Exploration,. Asia Pacific Journal of Marketing and Logistics, 15 (1/2),
  3-26.
  
• Barak, Benny, Anil Mathur, Keun S. Lee, and Yong Zhang (2001). Perceptions
  of Age Identity: A Cross-Cultural Inner-Age Exploration, Psychology and
  Marketing, 18 (10), 1003-1029.
  
  
  
• Lee, Keun S. & Anil Mathur (1998), Formalization, Role Stress, Commitment,
  and Work Outcomes: An Empirical Analysis of Korean Workers. Journal of
  Pacific-Asia Business, 2 (3), 45-63.
  
• Lee, Keun S. & Anil Mathur (1997). Formalization, Role Stress, Organizational
  Commitment, and Propensity-to-Leave: A Study of Korean Industrial
  Salespersons. Journal of Global Marketing, 11 (2), 23-42.
  
• Lee, Keun S. & Brian McNeeley (1992). Validation of the Organizational
  Commitment Questionnaire: Dual Dimensionality and Dimension-specific
  Influence of Salesperson Effort and Turnover Intention. Journal of Marketing
  Management 2 (Spring-Summer), 86-99.
  
• Ingram, Thomas N., Keun S. Lee & George H. Lucas, Jr. (1991). Commitment
  and Involvement: Assessing a Sales Force Typology. Journal of Academy of
  Marketing Science, 19 (Summer), 187-197. -- this article was a finalist for the
  Jagdish N. Sheth Best Article Award
  
• Ingram, Thomas N. & Keun S. Lee (1990). Salesforce Commitment and
  Turnover,. Industrial marketing Management, 19 (May), 149-154.
  
• Keun S. Lee (1990). Antecedents of Salesperson Job Involvement. Journal of
  Midwest Marketing, 5 (Spring), 231-236.
  
• Ingram, Thomas N., Keun S. Lee, & Steven J. Skinner (1989). An Empirical
  Assessment of Salesperson Motivation, Commitment, and Job Outcomes. Journal
  of Personal Selling and Sales Management, 9 (Fall), 25-33. a recipient of the Best
  Article of the Year Award.
  
  
  

Board Memberships & Honors

2005-present
Member, Editorial Review Board , Journal of Global Business and Technology

2006
Director
Institute for International Commerce Research World Federation of Overseas Korean Traders Association

1989
1989 Best Article of the Year Award recipient Mu Kappa Tau, the national marketing honor society