Degrees: PHD, 1991, Georgia State Univ; MBA, 1978, Indian Institute of Management; MS, 1975, Univ Delhi; BS, 1972, Univ Calcutta

Bio:

Teaching:

• EMBA 400 Initial Executive M.B.A. Residency
  
• MKT 401 Marketing Analysis and Management (EMBA)
  
• MKT 309 Research Seminar in Marketing(Graduate)
  
• MKT 245 Marketing Research (Graduate)
  
• MKT 203 Marketing Analysis and Management (Graduate)
  
• MKT101 Principles of Marketing
  
• MKT169 Marketing of Services
  
  
  

  Areas of Expertise& Research

• Cross-Cultural Consumer Behavior
  
• Cross-Cultural Fashion Innovativeness & Age Perceptions
  
• Life-Course & Aging Process - Measurement and Theory
  
• International Marketing
  
• Global Business Strategy

  
  Languages

English, & Hindi

Education

1991
Ph.D. in Marketing
College of Business, Georgia State University, Atlanta, Georgia.

1978
Master of Business Administration (MBA)
Indian Institute of Management, Bangalore, India

1975
Master of Science (M.Sc.) in Zoology
University of Delhi, Delhi, India

1972
Bachelor of Science (M.Sc.) in Zoology
University of Calcutta, Calcutta, India

Selected Publications

• Moschis George P. & Anil Mathur (2007), Baby Boomers and Their
  Parents: Surprising Findings About Their Lifestyles and Well-Being,
  Paramount Publishing, Ithaca, New York.
  
• Moschis, George P., Euehun Lee, Anil Mathur, & Jennifer Strautman (2000),
  The Maturing Marketplace: Buying Habits of Baby Boomers and
  Their Parents, Quorum Books, CT.
  
• Mathur, Anil (2009) The Code Breaker (A novel), Create Space, New
  York.
  

Journal Articles:

• Moschis, George P., Fon Sim Ong, Anil Mathur, Takako Yamashita, Sarah
  Benmoyal-Dauphie (forthcoming). Family and Television Influences on
  Materialism: A Cross-Cultural Life-Course Approach. Journal of Asia
  Business Studies.
  
• Barak, Benny, Denis Guiot, Anil Mathur, Yong Zhang, Yong, & Keun S. Lee
  (forthcoming in 2010), An Empirical Assessment of Cross-Cultural Age Self-
  Construal Measurement: Evidence from Three Countries. Psychology &
  Marketing.
  
• Zhang, Yong, James Neelankavil, & Anil Mathur (2009). The Cultural
  Relativity of Managerial Leadership Styles: A Cross Cultural Comparison of
  Middle-Level Managers in four Countries. International Journal of Business
  and Public Administration., 6 (3), Fall, 32-49.
  
• Mathur, Anil, George P. Moschis, & Euehun Lee (2008). A Longitudinal Study
  of the Effects of Life Status Changes on Changes in Consumer Preferences.
  Journal of the Academy of Marketing Science.
  
• Lee, Euehun, George P. Moschis, & Anil Mathur (2007). Stress, Coping, and
  Consumer Preferences: A Two-Way Transitional Event History Analysis.
  International Journal of Consumer Studies, 31(4), July, pp. 428-435.
  
• Moschis, George P. & Anil Mathur (2006), Older Consumer Responses to
  Marketing Stimuli: The Power of Subjective Age. Journal of Advertising
  Research, 46(3), September, 339-346.
  
• Mathur, Anil, George P. Moschis, & Euehun Lee (2006). Consumer Stress -
  Handling Strategies: Theory and Research Findings. Journal of Consumer
  Behaviour. 5(3), 193-203.
  
• Mathur, Anil & George P. Moschis (2005). Antecedents of Cognitive Age: A
  Replication and Extension. Psychology and Marketing. 22(12), 969-994.
  
• Evans, Joel & Anil Mathur (2005). The Value of Internet Surveys: The Future is
  Now. Internet Research. 15(2), 195-219.
  
• Anil Mathur, Benny Barak, Yong Zhang, and Keun S. Lee (2001). A Cross-Cultural
  Procedure to Assess Reliability and Measurement Invariance. Journal of Applied
  Measurement, 2(3), 241-255.
  
• Barak, Benny, Anil Mathur, Keun S. Lee, & Yong Zhang (2001). Perceptions of Age-
  Identity: A Cross-Cultural Inner-Age Exploration. Psychology and Marketing,
  18(10), 1003-1029.
  
• Mathur, Anil, Yong Zhang, & James Neelankavil (2001), "Critical Managerial
  Motivational Factors: A Cross Cultural Analysis of Four Culturally Divergent Countries,"
  International Journal of Cross-Cultural Management, 1(3), 251-267.
  
• Neelankavil, James, Anil Mathur & Yong Zhang (2000). Determinants of Managerial
  Performance: A Cross-Cultural Comparison of Middle Managers from Four
  Countries. Journal of International Business Studies, 31 (1)
  
  
  

Awards & Honors

2006- present
Editorial Board - Psychology & Marketing

Business Experience