A degree in Marketing or International Business prepares students for a variety of rewarding careers – among them: advertising, electronic marketing, promotion, public relations, product management, market research, sales, and retailing. Among the department's 2011-12 graduates who responded to a survey, 96 percent reported being employed or pursuing graduate studies. They reported an average income of $40,106-a-year.
Our recent graduates are now pursuing graduate studies, or plan to within five years, at institutions including New York University, Hofstra University, Columbia University and the University of Amsterdam. Some examples of where our 2011-12 graduates are working include:
- Account manager, Coca-Cola
- Operations analyst, Goldman Sachs
- Executive sales manager, New York Islanders
- Media relations analyst, AIG
- Marketing coordinator, Coty, Inc.
- Media buyer, Zenith Media
The U.S. Bureau of Labor Statistics reports projected job growth for advertising, promotion and marketing managers is 14 percent by 2020.
*All data must meet a test of data integrity. The average salary and placement data reported for Hofstra graduates is determined by the level at which data may be deemed reliable (University wide, school, division or department) To see the alumni outcome reports in its entirety, and all available data, go to the institutional research page.