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Lee Bogner

Adjunct Instructor of Information Systems and Business Analytics


Degrees

MBA, 1984, St Johns Univ Jamaica; BSC, 1978, Lemoyne Coll


Bio

Professor Lee Bogner is an ECommerce and information systems professional, and educator with over 25 years’ experience in leadership, strategy, software, technology and operations management. Mr. Bogner has been teaching ECommerce and Information Systems at the college level since 2010, including at Hofstra since 2013.

Mr. Bogner earned his Masters of Business Administration [MBA] degree in Information Systems and Quantitative Analysis from the Peter J. Tobin College of Business at St. John's University, and a Bachelor of Science degree in General Business from Le Moyne College, Syracuse, NY.

Mr. Bogner joined Hofstra University, Frank G. Zarb School of Business, IS & BA Department in the fall of 2012, and began developing online, distance learning curriculum in information technology and ECommerce. Since 2010, he has been a visiting professor, guest teaching ECommerce Marketing and Operations, Digital and Social Media, Analytics, Internet and Information Technology at a number of colleges including: St. John's University [at Tobin College of Business and College of Professional Studies], CUNY Baruch College [NY and Singapore], and SUNY at Old Westbury.

Currently, Mr. Bogner is Global Digital Solutions Architect – Ecommerce Sales Channel Enablement at Mars Inc. (the largest, private, global CPG – candy, drinks, pet food) where he specializes in Digital Commerce - Digital Demand for ECommerce Sales - including Direct (B2C and D2C) and indirect (B2B, B2B2C and online marketplaces); and Digital Product Content Syndication enabling Ecommerce data feed creation and distribution to Mars global retail customers (Walmart, Amazon, Costco, Kroger, Carrefour, Tesco and others) sell Mars products through the ECommerce digital shelf.

From 2014 to 2016, Mr. Bogner was Director, ECommerce Business Architecture at Accenture’s Acquity Ecommerce Group (a unit of Accenture Interactive) and ECommerce Technology Solutions Architect at Accenture – the world’s largest multinational management consulting, technology services, and outsourcing company. During his tenure, Mr. Bogner authored the innovative position paper (ebook) "E-Commerce Product Catalog Push Syndication – State of the Industry – CPG Sector July 2015."

From 2013-14 Mr. Bogner was the lead ECommerce Solutions Architect at Johnson and Johnson Consumer Products, where he led ECommerce and digital technology transformation and business process improvement on the Global Digital Product Catalog distributing content optimizing Internet and Omni-channel ECommerce Retailers -- including Walmart, Amazon, Target, CVS, Costco, Bed Bath & Beyond, Walgreens, Rite Aid, Kroger.

His industry experience is vast – where he has been a pioneering leader in ECommerce since 1996 and he has held several senior level positions with a variety of global enterprise, and entrepreneurial, retail, manufacturing and startup technology companies.

Mr. Bogner's work, spanning over 25 years, with Global ECommerce, and Internet (over 20 years), Enterprise IT and Analytics includes:

  • Senior ECommerce Solutions Architect (Digital Product Catalog (PIM) and DAM) and PLM / Business Process Architect at Johnson and Johnson Consumer Products;
  • Head of ECommerce and Corporate IT at buybuyBABY.com [division of Bed, Bath & Beyond, the multi-national, home furnishings-retailer];
  • VP/Director of ECommerce Product Management, Technology Partnerships and Corporate Development at InterWorld ECommerce global Silicon Alley startup [IPO] - where his contributions included developing ground-breaking ECommerce Intelligence (analytics) and Site-Search product lines - and rasing $10M in Series E funding from Cisco Systems;
  • VP Strategy and BD at Kred Social Analytics - social media analytics dashboard software and solution services to digital brands and agencies;
  • CIO [Chief Information Officer] at Real Savvy Media [now Disney Interactive’s babble.com], and
  • CIO at MKDigital Agency(a NY-based digital, social, mobile marketing agency);
  • Senior Researcher for the prestigious think-tank The Research Board (CIO strategy management consulting serving Global 200 CIOs); as well as
  • Software Development Director (cross platform file transfer middleware) at CA (Computer Associates).
  • Assembler Language Systems Programmer at IBM. While attending graduate school, Mr. Bogner began his career as a software developer learning and working on the world's largest mainframe transaction networks at IBM Corporation for the airlines and hotel reservations industry / transportation and hospitality sectors.

    Mr. Bogner is recognized for his work in the fields of ECommerce Strategy, Operations and Digital Product Content Management, Digital Transformation, Enterprise Information Systems and Data Management, Digital Marketing and Social Media, and Business Analytics. He possesses a unique and diverse set of expertise blending software and systems development, marketing and analytics management and has a successful track record of leading organizations through complex issues; developing and executing strategies; advising and training corporate executives, staff, business partners and universities on pragmatic use of innovative process, technology, collaboration and communications.

    He has given numerous (over 80 since 2011) global corporate and university conference speeches, presentations, lectures, training sessions, webcasts and webinars on strategic thinking, management operations, and a variety of leading edge technologies. More recently, he is researching, advising on and advancing the use of B2C omni-channel ECommerce, content, customer experience and collaboration; product data management across the supply and demand chains, master data management; social networking and mobile technologies; digital and data analytics and digital business to help organizations, and professionals, align to take advantage of the opportunities and avoid the threats of these powerful competitive shifts.

    Professionally, he studied advanced technology at master training programs by top firms including IBM, SAP ERP and B2B and B2C ECommerce (Hybris and Ariba), CA [Computer Associates XCOM and UniCenter], Cisco Systems, Hewlett-Packard, Salesforce.com (CRM) and Radian6 (data analytics), Sun [Oracle], MicroStrategy (business intelligence) and others.

    Mr. Bogner has developed multiple corporate education curriculums and taught training workshops [live and online] at diverse, multi-national organizations instructing students on emerging technologies [analytics, digital content operations management; application and data integration; digital architecture], SDLC [software development life cycle] management, and global product and program delivery management. He has worked as an IT management consultant and board advisor to various global and NY City based technology startups in ECommerce, Social and Digital Media, Mobile Education and Marketing Apps and Data Analytics. 

    Mr. Bogner's clients and business partners include many Global and Fortune 500 firms including: Avis, Best Buy, Disney, Google, Hewlett-Packard, Marks & Spencer, Nike, Pfizer, Starbucks, ToysRUs, United Airlines, UPS, BrooksBrothers, American Eagle Outfitters, Guess, Heinz, Nestles, Warnaco, JosABanks, Burlington Coat Factory, J&R Music, ESPNStore, Footlocker, NFLShop, LIDS, Mattel, NetGrocer, MSC Supply, Insight Direct, TechData, microwarehouse, OkiData, IKON Office, Lexmark, Comdisco, Takkt

    He is an active member of the Hofstra University, Zarb School, IS/BA Dept. IT/CIO Executive Board of Visitors [EBoV]; founder of the St. John's University Tobin College Social Media Ambassadors Program; past board member of the Social Media Club of Long Island; a long time board member of Little League International [at local and state district levels], a member of the Sons of the American Legion, and is very active — and sought after speaker — in a number of LinkedIn, Twitter and Internet Professional Discussion and Networking Groups.

    Teaching and Research Interests 
    Mr. Bogner's teaching and research interests include: the applied use of Information Systems [IS] for ECommerce, Online Advertising, Digital Media Marketing, Communications and Public Relations; IT & IS Strategy and Management [Business, Systems and Technology], Digital Data, Meta-Data and Internet Optimization; Big Data and Analytics, and Social and Mobile Business and Technology.

    Mr. Bogner's recent research contributions include:  big data applied research projects at Hofstra University's Presidential Debate Data Analytics Project [2012] and UMASS Amherst QDAP Research Labs Political News Media and Social Conversation Data Mining Projects [2011] where he used massive social network data streams, APIs, text analytics, crowd-sourced human expert coding, and visual dashboards displays to derive insights on social network behavior. 

    Mr. Bogner's research titled "Improved Software Development through Project Management" is published in the Journal of the DPMA [Data Processing Management Association, now part of AITP (Association of Information Technology Professionals)]. While a Senior Researcher at The Research Board IT/CIO think-tank, he contributed numerous sections to over 18 in-depth, emerging information technology and management operations research papers published privately to the client-base of Fortune 50 Chief Information Officers – including Alcoa, American Airlines, APL [American Presidents Lines (shipping)], Avon, Bank of America, Boeing, Chrysler, Cigna, Corning, Deere, DuPont, Dow Chemical, FedEx, General Foods, Inland Steel, JCPenney, Kimberly-Clark, Kraft, Mellon Bank, Mobile, Northern Trust, Norfolk Southern Railways, Pepsi, and Travelers Insurance.

    Social Networks 
    Professor Bogner can be reached @LeeBogner on most social networks including Twitter, LinkedIn, Google+, Slideshare, Facebook, About.me and others.

    Some of Professor Bogner's favorite maxims on the Importance of Modern Information Technology:

    "People, then Objectives, then Strategy, and then [last] Technology" [sic] – POST Method to priority setting in Digital and Social Media Age [Josh Bernoff and Charlene Li, Forrester Research]. Help students and faculty achieve their learning and teaching objectives, by developing information technology strategies, it is these strategies paired with people's objectives that will determine the appropriate technology choices to apply.

    "If the news [content, media, information] is so important it will find me" – NY college student, quoted in NY Times circa 2008 – on the extreme decline of reading print newspapers, and the importance of getting your message to your audience using their preferred information channels – does this POV limiting today's intellectual curiosity at the expense of targeted publishing?

    "In today's world, every one [person, corporation, institution] is a publisher" – various authors, reflection on the impact of disruptive, social, digital, mobile information technology. Broadens the meaning "publish or perish" beyond academia and traditional publishing.


    Teaching Interests

    ECommerce, ECommerce Strategy, ECommerce Operations, ECommerce Technology, ECommerce Analytics, Information Systems, Business Analytics, Social Media

    Research Interests

    ECommerce, ECommerce Strategy, ECommerce Operations, ECommerce Technology, ECommerce Analytics, Information Systems, Business Analytics, Social Media

    Recent Courses Taught

    Course Title Level
    IT 076 INTRO TO ELECTRONIC COMMERCE Undergraduate
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