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Anne M. Hamby

Assistant Professor of Marketing and International Business


Degrees

PHD, 2014, Virginia Polytech Inst & State; MS, 2008, Virginia Polytech Inst & State; BS, 2007, Virginia Polytech Inst & State


Bio

Dr. Hamby is an Assistant Professor in Marketing and International Business at Hofstra University. Her research interests fall in the areas of consumer psychology and narrative processing, or how consumers understand and are persuaded by narrative messages.

Another of her interests is in the domain of consumer welfare, exploring topics such as the marketing implications of public policy on society, cause related marketing (CRM), and how marketing theory can inform pro-social consumer behavior in domestic contexts and in developing countries.

Dr. Hamby has international experience working in several African countries developing adolescent risk-behavior reduction programs, including a year living in South Africa as a research associate on a Kellogg foundation funded project. She has taught marketing courses for several semesters in Lugano, Switzerland and has also worked with international, heath-focused professional associations in Switzerland on multiple marketing-related projects.

Selected Publications

Hamby, A., Brinberg, D., & Daniloski, K. (2017). Reflecting on the journey: Mechanisms in narrative persuasion. Journal of Consumer Psychology. 27(1), 11-22.

Hamby, A., & Brinberg, D. (2016). Happily ever after: How ending valence influences narrative persuasion in cautionary stories. Journal of Advertising, 45(4), 498-508.

Hamby, A., Pierce, M., and Brinberg, D. (2016). Solving complex problems: Enduring solutions through social entrepreneurship, community action, and social marketing. Journal of Macromarketing.

Bublitz, M., Peracchio, L., Escalas, J., Furcheim, P., Grau., S., Hamby, A., Kay, M., Mulder., M., & Scott, A. (2016). Transformative storytelling: A framework for crafting stories for social change organizations. Journal of Public Policy & Marketing, 35(2), 237-248.

Hamby, A., Brinberg, D. & Jaccard, J. (2016). A conceptual framework of narrative persuasion. Journal of Media Psychology.

Hamby, A. (2016). One for me, one for you: Cause related marketing with buy-one give-one promotions. Psychology & Marketing, 33(9), 692-703.

Hamby, A. & Brinberg, D. (2016). International service learning as social value co-creation. Journal of Nonprofit & Public Sector Marketing, 28(3), 209-233.

Mulder, M., Rapp, J., Hamby, A. & Weaver, T. (2015). Consumer transformation through volunteer service experiences. Services Industries Journal, 35(15-16), 865-882.

Hamby, A., Daniloski, K. & Brinberg, D. (2015). How consumer reviews persuade through narratives,Journal of Business Research, 68(6), 1242-1250.

Mason, M., Tanner, J., Piacentini, M., Freeman, D., Anastasia, T., Batat, W., Boland, W., Canbulut, M., Drenten, J., Hamby, A., Rangan, P., & Yang, Z. (2013). Advancing a youth-centered approach for risk behavior: Foundations, distinctions, and research directions. Journal of Business Research, 66(8), 1235-1241.

Hamby, A., Pierce, M., & Brinberg, D. (2011). The use of participatory action research to create a positive youth development program. Social Marketing Quarterly, 17(3), 2-17.

Emery, C., Daniloski, K., & Hamby, A. (2011).  The reciprocal effects of self-view as a leader and leadership emergence. Small Group Research, 42(2), 199-224.

Hamby, A, Pierce, M., & Brinberg, D. (2010).  A conceptual framework to structure research in strategic and social entrepreneurship. Journal of Asia-Pacific Business, 11(3), 166-178.


Recent Courses Taught

Course Title Level
ENTR 157R SP TP: INTL ENTREPRENRL CONSLT Undergraduate
IB 157R SP TP: INTL ENTREPRENRL CONSLT Undergraduate
MGT 157R SP TP: INTL ENTREPRENRL CONSLT Undergraduate
MKT 101 PRINCIPLES OF MARKETING Undergraduate
MKT 124 CONSUMER BEHAVIOR Undergraduate
MKT 157R SP TP: INTL ENTREPRENRL CONSLT Undergraduate
MKT 174 BUSINESS INTERNSHIP Undergraduate
MKT 190 HONORS ESSAY Undergraduate
MKT 247 CONSUMER BEHAVR IN GLOBAL ENVR Graduate
MKT 309 RESEARCH SEM: MARKETING Graduate
MKT 310 THESIS IN MARKETING RESEARCH I Graduate
MKT 311 THESIS IN MKT RESEARCH II Graduate
MKT 329 GRADUATE BASIC INTERNSHIP Graduate
Photo of Anne Hamby

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