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Songpol Kulviwat

Associate Professor of Marketing and International Business


Degrees

PHD, 2004, Southrn Illinois Univ Carbonda; MA, 2000, Middle Tennessee State Univ; MS, 1998, Middle Tennessee State Univ; MBA, 1996, Middle Tennessee State Univ; BA, 1992, ASSUMPTION UNIVERSITY


Bio

Teaching:

  • IB 207 Global Business Decision Making (graduate)
  • IB 150 Introduction to International Business
  • IB 175 Global Business Policies, Planning and Strategies
  •  MKT 203 Marketing Analysis and Management (graduate)
  • MKT 175 Marketing Planning & Strategies

Areas of Expertise & Research:

High-Tech Marketing - Diffusion and Adoption of Technology Innovations
E-Commerce - Online Behavior and E-Business Strategies
International Business - Cross Cultural Research and International Marketing
Information Technology - Strategic Use of IT and Social Networks

Education

2004
Ph.D. in Marketing
Southern Illinois University at Carbondale

2000
Master of Arts (M.A.) in Economics
Middle Tennessee State University

1998
Master of Science (M.S.) in Management Information Systems
Middle Tennessee State University

1996
Maser of Business Administration (M.B.A.) in Marketing
Middle Tennessee State University

1992
Bachelor of Business Administration (B.B.A.) in Marketing and International Business
Assumption University, Bangkok, Thailand

Selected Publications

  • Fan, Jinyan, Robert Litchfield, Sayeed Islam, Brianne Weiner, Monique Alexander, Cong Liu, and Songpol Kulviwat. (2013), “Workplace Social Self-efficacy: Concept, Measure, and Initial Validity Evidence,” Journal of Career Assessment, 21(1), 91-110.
  • Kulviwat, Songpol, Yong Zhang, Jinyan Fan, and Lu Zheng (Forthcoming), “Understanding Consumer Shopping Behavior: A Comparison of Three Theories of Emotions in Predicting Online Flow,” International Journal of Electronic Marketing and Retailing.
  • Kulviwat, Songpol, Gordon C. Bruner II, and James Neelankavil (2014), “Self-Efficacy as an Antecedent of
  • Cognition and Affect in Technology Acceptance,” Journal of Consumer Marketing, 31(3), 190-199.
  • Hsu, Sonya Hy, Siva Balasubramanian, Ramendra Thakur, and Songpol Kulviwat (2011), “Knowledge- Base and Online Self-Service*,” Journal of Electronic Commerce Research, 12(2), 133-151.
  • Sledgianowski, Deb and Songpol Kulviwat (2009), “Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context,” Journal of Computer Information Systems, 49(4),   74-83.
  • Kulviwat, Songpol, Gordon C. Bruner II, and Obaid Al-Shuridah (2009), "The Effect of Social Influence on Adoption of High technology Innovations: The Moderating Effect of Public/Private Consumption," Journal of Business Research, 62 (7), 706-712.
  • Nasco, Suzanne, Songpol Kulviwat, Anand Kumar, and Gordon C. Bruner II (2008), "The CAT Model: Extensions and Moderators of Dominance in Technology Acceptance," Psychology & Marketing, 25 (10), 987-1005.
  • Lee, Keun and Songpol Kulviwat (2008) "Korean Workers' Motivation Tools: Commitment and Incentive- Based Motivation and Their Relative Impact on Work Outcome," Multinational Business Review, 16 (4), 87-109.
  • Kulviwat, Songpol, Gordon C. Bruner II, Anand Kumar, Suzanne A. Nasco, and Terry Clark (2007), "Toward a Unified Theory of Consumer Acceptance of Technology,” Psychology & Marketing, 24 (12), 1067-1092.
  • Nifenegger, Phillip, Songpol Kulviwat, and Napatsawan Engchanil (2006), "Conflicting Cultural Imperatives in Modern Thailand: Global Perspectives," Asia Pacific Business Review, Special Issue: Business and Management in South East Asia: Studies in Diversity and Dynamism, 12 (4), 403-420.
  • Bharadwaj, Sundar, Terry Clark, and Songpol Kulviwat (2005), "Marketing, Market Growth, and Endogenous Growth Theory: An Inquiry into the Causes of Market Growth," Journal of the Academy of Marketing Science, 33 (3), 347-359.
  • Kulviwat, Songpol, Chiquan Guo, and Napatsawan Engchanil (2004), "Online Information Search: A Critical Review and Assessment," Internet Research: Electronic Networking, Applications and Policy, 14 (3), 245- 253.

Awards & Honors

2007
Dean's Research Award Zarb School of Business, Hofstra University

2006
First Prize Award Winner of the International Competitive Research Grant
E-Commerce Research Grant Competition of the RBC Financial Group Chair, HEC Montréal, Canada

2005

Finalists of Dissertation Award
American Marketing Association Technology and Innovation SIG

1998 - 2000
Dean's Fellowship
Jennings A. Jones College of Business, Middle Tennessee State University

Professional Background

Dr. Kulviwat worked as a Marketing Executive in the area of international sales management at N.Y.K. Shipping and Logistics Services headquartered in Japan (one of the top transportation & operation companies in Thailand). His major responsibilities included planning and developing strategic marketing strategies within the strategic business unit, managing several top multinational corporations as well as key trading companies, and coordinating internationally with Asian, European, and U.S. headquarters worldwide. Aside from his international work experience, he also worked for an advertising agency at J. Walter Thompson (Thailand).

Dr. Kulviwat was an Associate Editor of the International Journal of Technology Marketing from 2007 - 2009. Presently, at Hofstra, Dr. Kulviwat serves as Departmental Internship Coordinator of Marketing and International Business departments.


Teaching Interests

International Marketing/Business, Marketing Management, Marketing Strategy, Internet Marketing, Global Business Policies/Strategies, Technology Marketing


Research Interests

  • High-Tech Marketing – Diffusion and Adoption of Technology Innovations
  • Internet Marketing – Online Behavior and E-Business Success
  • International Business – Cross Cultural Research and International Marketing
  • Information Technology – Strategic Use of Information Technology

Recent Courses Taught

Course Title Level
IB 150 INTRO TO INTERNATIONAL BUS Undergraduate
IB 174 BUSINESS INTERNSHIP Undergraduate
IB 175 GLOBAL BUS POLICIES Undergraduate
IB 190 HONORS ESSAY Undergraduate
IB 207 GLOBAL BUS DECISION MAKING Graduate
IB 330 GRADUATE INTERNSHIP Graduate
MKT 145 ELECTRONIC MARKETING Undergraduate
MKT 170 INTERNATIONAL MKT Undergraduate
MKT 174 BUSINESS INTERNSHIP Undergraduate
MKT 175 MARKETING PLANNING & STRATEGY Undergraduate
MKT 185 INTERNSHIP IN MARKETING Undergraduate
MKT 203 MARKETING ANALYSIS & MANAGEMNT Graduate
MKT 309 RESEARCH SEM: MARKETING Graduate
MKT 310 THESIS IN MARKETING RESEARCH I Graduate
MKT 311 THESIS IN MKT RESEARCH II Graduate
MKT 329 GRADUATE BASIC INTERNSHIP Graduate
MKT 330 GRADUATE INTERNSHIP Graduate
MKT 331 M.S. INTERNSHIP Graduate
MKT 332 M.S. MARKETING RES INTRNSHP Graduate
Photo of Songpol Kulviwat

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