MARKETING AND COMMUNICATIONS
ADVERTISING
An ad that tells a story is an ad that is remembered. That’s why Hofstra’s advertising team prides itself on using words and imagery that create deeper meaning. Whether you are interested in traditional print work or reaching an audience digitally, we offer the skills, care, creativity, and attention necessary to tell your story.
We specialize in:
- Journal Ads (sponsored ads for events)
- Print/Out of home advertising (billboards, train trestles, news publications)
- Digital advertising (digital ads, paid social media)
- Web development copy (landing pages, microsites, email campaigns)
- Radio ads
Functions of the advertising team:
- Review requests for ad creation, fulfilled by the director of advertising
- Develop communication strategies and media plans for larger-scale campaigns
- Assist Creative Services in the development of landing pages and microsites
- Consult with other departments on existing ads and creative assets and make adjustments within budgetary limitations
- Oversee the development of advertisements for print, digital, search, radio, and social
- Facilitate the creation of creative assets (photography, designs, messaging)
- Ensure that all creative assets adhere to Hofstra’s brand guidelines and standards
- Act as a point of contact for all third-party advertising vendors
Please note: All advertising requests are considered on a case-by-case basis.
Sample Ads
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MARKETING AND COMMUNICATIONS
