UNDERGRADUATE PROGRAMS IN
Why Study Marketing
Are you interested in business, creativity, and the psychology behind consumer decisions? Hofstra’s marketing program prepares you to connect brands with audiences in meaningful ways. You will study consumer behavior, marketing strategy, and data-driven decision-making while developing strong communication and analytical skills. With a focus on digital marketing, analytics, and campaign development, you will be ready for careers in advertising, brand management, digital marketing, and market research.
Turn Insight Into Impact
Explore the intersection of creativity and data to prepare for a dynamic career in marketing.
Apply NowDegrees & Programs
Students at the Frank G. Zarb School of Business are offered a range of classes that allow them to focus on their individual interests and find their specialty: advertising or marketing; specific industries, such as fashion or sports; and various tools and methods of communicating with audiences, such as social media. In addition, minors are offered in fashion marketing, international business, marketing, promotion, and social media marketing.
UNDERGRADUATE DEGREES & PROGRAMS
Marketing (BBA) and Marketing (MS) Dual-degree Program Marketing (BBA) and Marketing Research (MS) Dual-degree Program BBA in Marketing Minor in Fashion Marketing Minor in Marketing Minor in Promotion Minor in Social Media Minor in Social Media Marketing Minor in International BusinessCareer Path & Outcomes
Marketing students are prepared to secure jobs in their industry of choice or gain admittance into prestigious graduate programs.
Hofstra marketing majors have built successful careers at leading companies across industries, including:
- Bank of America
- Michael Kors
- MTV Networks
- NBC Sports
- Nike
- Universal Music Group
- Yelp
Graduates have also been admitted to top graduate programs at institutions such as:
- Harvard University
- Massachusetts Institute of Technology
- Stanford University
- Syracuse University
- University of Miami
78%
Hofstra students who participated in an internship
$46K
Average annual salary for marketing graduates
96%
Graduates who were employed or attending graduate school within one year after graduating
Build Your Network
Hofstra’s American Marketing Association
Get involved in Hofstra American Marketing Association, one of the largest undergraduate preprofessional organizations at Hofstra University, and join the next generation of marketers.
Learn About Hofstra American Marketing Association
Internships
Students get a feel for the marketing field with a unique opportunity to see how their class learning translates into a real-world work environment, how they can build their professional network, and how to get a competitive edge in the job market. Hofstra students have interned at companies such as Sirius XM, HBO, NBC News, JPMorgan Chase & Co., New York Jets, Michael Kors, and the Metropolitan Museum of Art.
Related Subjects
Contact Us
Office Information
Department of Marketing, International Business, and Legal Studies
Director, MBA Co-op Program
Andrew M. Forman, PhD
Chair and Associate Professor of Marketing
Room 442 Business School Building
Hofstra’s marketing program helps you develop the creative and professional skills that set you apart on campus, in internships, and throughout your career.