MARKETING AND COMMUNICATIONS
DIY Hofstra Brand
The Annual Marketing and Communications Conference brought members of the Hofstra community together to explore this year’s theme, “Do-It-Yourself.”
Attendees learned about resources and templates available to help them create effective, on-brand communications with confidence. Members of the MarComm team shared their expertise, and Adobe experts led a workshop demonstrating Adobe Express and guiding attendees through the use of Hofstra-branded templates.
As a campus partner, the MarComm team remains committed to helping make every project as successful and efficient as possible. The team can help determine the appropriate level of support, whether that means collaborating with MarComm or providing the guidance needed to create materials independently.
Conference Agenda
9–9:30 a.m.
Coffee and Conversation
Grab some coffee and get settled. Say hello to the team and campus partners before we get the day started.
9:30–9:40 a.m.
Hello and Welcome!
Project Manager Armani Harper welcomes everyone to the conference and gets us into DIY spirit!
9:40–10 a.m.
A Year of Momentum
Vice President for Marketing and Communications Terry Coniglio shares an update on the work happening across MarComm and what’s ahead for the division. Understand how to partner with the team and make use of marketing resources available across campus.
10:05–11:45 a.m.
Getting to Know Adobe Express
Take part in a workshop led by Adobe experts Laurie Strauss, Danielle Yaag, and Donna Dunn, who will guide us through Adobe Express as we work together to create Hofstra-branded assets. Together, we’ll explore existing templates, brand elements, and tools within the platform that make it easier to turn your ideas into polished, ready to share materials.
11:50 A.M.–12:05 p.m.
Inside the Hive: Working with MarComm
What happens after you submit a MarComm project request? Project Manager Armani Harper takes you through the project and campaign request process and shows how projects move across the division. Learn what we need from you and how to set your request up for success.
12:05-1 P.m.
Lunch
Time for lunch! Grab a bite and catch up with colleagues before the afternoon sessions begin.
12:10–1:10 p.m.
Professional Headshots
Get a fresh professional headshot from University Photographer Matteo Bracco during lunch.
1:15 –1:55 P.m.
Believe in Your Self-Service
You’ve met Adobe Express. Now it’s time to put it to work. Assistant Vice President for Creative Services Francis Rizzo III shares tips and tricks for knowing when to DIY and when to call in the creative team. Find out how to create your own materials while keeping them unmistakably Hofstra.
2-2:30 p.m.
Tools That Hit the Inbox
Getting the word out starts with knowing which tools are available and how to use them. Internal Communications Specialist Andy Kissoon walks through the platforms and resources available to reach the Hofstra community and beyond. Know how to choose the right tools and prepare your message for your audience.
2:35-3:05 P.m.
Social Media and the Student Experience
Hofstra’s social media intern program puts students at the center of the action. Social Media Manager Brittany McGowan shares how the program has grown to expand coverage across the University. Get tips for creating engaging content and see how students gain hands-on experience developing content across Hofstra’s social platforms.
3:10-3:20 p.m.
Ready for the Spotlight: Media Training
A media interview can be a great opportunity to share work and expertise. Senior Director for Public Relations Ginny Greenberg and Director for Public Relations Lindsey Angioletti discuss media training opportunities available to members of the campus community.
3:25 P.m.
Closing and Wrap-Up
Vice President for Marketing and Communications Terry Coniglio shares closing thoughts and takes questions.
