UNDERGRADUATE PROGRAMS IN

SPORTS MANAGEMENT

Apply Take A Look Inside The LHSC

Why Study Sports Management

Build a strong foundation for a career in the dynamic field of sports management. You’ll develop the essential skills, industry knowledge, and professional experience to navigate the business side of sports, from marketing and event management to operations and analytics. Graduates have secured roles with leading organizations including Live Nation Entertainment, Madison Square Garden, the New York Islanders, New York Mets, the NFL, Tampa Bay Lightning, and Tampa Bay Rays.

Turn Passion Into a Profession

Learn how teams, leagues, and live events operate while preparing for careers across the sports business ecosystem.

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Degrees & Programs

As a sports management major working toward a BBA in Sports Management, you can specialize in one of three areas – sports analytics, sports management, or sports marketing. Choose a track that best suits your future career goals.

Sports Analytics Track:
Take courses such as business analytics; forecasting; social media and web analytics; database management systems; data mining; and more.

Sports Management Track:
Learn about sports operations and facilities management; litigation and alternate dispute resolution; eSports management; management of change and innovation in organizations; among other courses.

Sports Marketing Track:
You will become an expert on digital marketing; social media marketing; marketing of services; and other areas related to sports marketing.

UNDERGRADUATE DEGREES & PROGRAMS

BBA in Sports Management