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Tanja E. Jacobsen

Adjunct Assistant Professor of Marketing and International Business


Degrees

MBA, 2003, CUNY Baruch Coll; BA, 1998, U OF LA VERNE


Bio

Teaching:

IB 150 - Introduction to International Business

Professor Jacobsen joined Hofstra University in Fall 2010. Her teaching approach incorporates real-world business examples and current events to illustrate academic concepts in the international business field. Student involvement is essential in her classroom, and Professor Jacobsen encourages students to check out global businesses and brands of personal interest to better understand their academic studies while developing analytical skills.

Background and Experience:

Tanja Jacobsen has more than 15 years of marketing and business development experience in the healthcare, financial services, biotech and information technology space. Tanja has successfully lead the planning and execution of global and regional marketing plans for diverse businesses.

2015
VP Sales & Marketing
BUZZFILE MEDIA
New York, NY

2012-2015
Director Marketing
SMARTSOURCE RENTALS
Hauppauge, NY

2010-2012
Manager Integrated Marketing & Sales Operations
PUROLATOR INTERNATIONAL
Jericho, New York

2003-2010
COMPUTER ASSOCIATES (CA) Inc. Islandia, New York

  1. 2010
    Director
    Industry Verticals
    Integrated Marketing Programs Management
  2. 2009-2010
    Director
    Information Governance Global Campaign Marketing
  3. 2006-2009
    Director
    Security Business Unit Global Campaign Marketing
  4. 2004-2006
    Manager
    Storage Business Unit Operations & Strategic Planning
  5. 2003-2004
    Program Manager
    Channel Operations

Education:

2003
Master of Business Administration (M.B.A.)
E-Commerce, as well as a 2003 Bus Comp Info System Specialization.
Zicklin School of Business, Bernard M. Baruch College
City University of New York (C.U.N.Y.) New York City, New York

1998
Bachelor of Arts (B.A.) in Business Administration
Sales & Marketing Specialization University of LaVerne, LaVerne, California

Awards and Honors:

1998
B.A. Cum laude
University of LaVerne, LaVerne, California

2017
Best Paper Award at the International Conference on Learning and Administration in Higher Education 2017 (Nashville, Tennessee) on the paper entitled Assessing the Effectiveness of Learning Opportunities: Improving Course Availability through Demand Balancing.?


Recent Courses Taught

Course Title Level
IB 162 EUROPEAN BUSINESS Undergraduate
IB 175 GLOBAL BUS POLICIES Undergraduate
Photo of Tanja Jacobsen

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