Combine your passion for sports with business. Gain the skills and knowledge you need to work in the ever-changing field of sports management. Follow in the footsteps of alumni in sports business roles for teams and companies such as Live Nation Entertainment, Madison Square Garden, New York Islanders, New York Mets, NFL, Tampa Bay Lightning, and Tampa Bay Rays.
As a sports management major working toward a BBA in Sports Management, you can specialize in one of three areas – sports analytics, sports management, or sports marketing. Choose a track that best suits your future career goals.
Sports Analytics Track
Take courses such as business analytics; forecasting; social media and web analytics; database management systems; data mining; and more.
Sports Management Track
Learn about sports operations and facilities management; litigation and alternate dispute resolution; eSports management; management of change and innovation in organizations; among other courses.
Sports Marketing Track
You will become an expert on digital marketing; social media marketing; marketing of services; and other areas related to sports marketing.
In the Classroom
Required classes include Practicum in Sports Management; Financial Analytics for Sports and Entertainment; Introduction to Sports Management; and Sports Marketing.
Learn from faculty members across business disciplines including business analytics, finance, marketing, and management.
Your Student Experience
Enrich your academic experience. Gain hands-on experience through internships, participate in student organizations, and more.
Sports Management majors can join one of our nearly 20 groups that span areas of business.
Get insight into the sports management through internships.
Take Your Passion to the Next Level
Become a sports management specialist with our BBA program specifically designed for students looking to break into sports business.
Questions about our program?
Dr. Kaushik Sengupta
Office: Room 323 Guthart Hall
Sports Management, BBA Major in