Provost

Distinguished Faculty Lecture Series

Office of the Provost and Senior Vice President for Academic Affairs

Fall 2019 Distinguished Faculty Lecture
“Impact of Demographic, Psychographic, and Perception of Candidate Character on Voter Choice in the 2016 Presidential Election”

presented by
Shawn Thelen, PhD
Professor of Marketing and International Business
Frank G. Zarb School of Business
and
Boonghee Yoo, PhD
Professor of Marketing and International Business
Frank G. Zarb School of Business

Wednesday, November 6, 2019
11:15 a.m.-12:40 p.m.
Guthart Cultural Center Theater
Joan and Donald E. Axinn Library, First Floor, South Campus

Analyzing survey data collected one week prior to the 2016 election, it is determined that voter opinion of candidates' character had the greatest impact on their candidate choice – more than demographic or psychographic variables collectively. A candidate’s ability to highlight their own competence and improve voters' view of their character, i.e., present themselves in a positive light, while diminishing the character of their competitors, i.e., disparage their opponent, is a viable strategy for winning elections. Political marketers have limited time and financial resources and need to focus on the variables that will win the most votes. Candidates, increasingly known as brandidates, may benefit more from employing pure marketers than political advisors to win elections.


Guidelines

In all instances, the "lecturer" must be a full-time Hofstra faculty member. In the Fine Arts, a faculty member may illustrate/exhibit his or her work and offer a discussion which places the work in appropriate context. Performing artists may elect to offer an original work or an original interpretation. The following criteria apply:

  • The lecture is the fruit of original thought and research on a topic both representative of the faculty member's specialization and likely to attract and hold the interest of a wide, diverse audience. It is expected that this lecture will not have previously been delivered to the Hofstra community.
  • In style as well as substance, the lecture should constitute a model of academic discourse. To ensure such excellence, the lecturer is selected by means of a competitive process open to all full-time faculty applicants.
  • Unpublished material and material published within two years of the date of submission are acceptable. Please indicate how the material will be presented in lecture form, if deriving from a published item.
  • If the text submitted has been prepared for a specialized audience (for example, assuming technical information possessed only by specialists in the faculty member's field), a clear explanation of how this work will be adapted to a more general academic audience must be included.
  • The following are among the specific questions the committee considers when reviewing each proposal
    • Is the title of the lecture informative and likely to attract a large audience?
    • Will the language used in the lecture be technically correct and yet still understandable for individuals whose specializations are different from the Lecturer?
    • Will the Lecturer present the data so that the audience will be able to understand the overall significance of this work?
    • Will there be some general overview of the topic so that a nonspecialist attendee will be able to recognize the significance of this work?
    • Is there a clear "take-home message" for the audience?
    • Will there be audio visuals to augment the presentation? Will the format be suitable for a large audience?
    • Is the lecture suitable for the 30-40 minutes allocated?

Please provide enough information so that the committee can answer these questions. And please note, that these proposals are reviewed by the Committee without any indication of faculty name or school association, so we ask you to submit the copy without identifying information. I will have your name 'whited-out' in your accompanying memo before it is copied and distributed. Your assistance here will facilitate the process and be greatly appreciated.

We encourage your participation.


Past Lecturers

Academic YearLecturer(s)
1981-1982 Mary Anne Raywid
1982-1983 Frederick M. Keener
1983-1984 John DeWitt Gregory
1984-1985 Tadeusz K. Krauze
1985-1986 William F. Levantrosser
1986-1987 Charles F. Levinthal
1987-1988 W. Thomas MacCary
1988-1989 Dorothy Cohen
1989-1990 John E. Ullmann
1990-1991 Ignacio L. Götz
1992-1993 Eric M. Freedman
1993-1994 George D. Jackson
1994-1995 Lesley H. Browder, Jr.
1995-1996 Gary W. Grimes
1996-1997 Laurie Fendrich
1997-1998 Meena Bose
1998-1999 Stanislao G. Pugliese
1999-2000 Laura C. Otis
Fall 2000 Charles Merguerian
Spring 2001 Jacques D. Berlinerblau
Fall 2001 Craig M. Rustici
Spring 2002 Ronald H. Silverman
Fall 2002 John L. Bryant
Spring 2003 Richard J. Puerzer
Fall 2003 Alan J. Singer
Spring 2004 Joanna Grossman
Fall 2004 Benita Sampedro
Spring 2005 John Teehan
Fall 2005 J. Herbie DiFonzo
Spring 2006 Alafair Burke
Fall 2006 I. Bennett Capers
Spring 2007 Monroe H. Freedman
Fall 2007 Julie E. Byrne
Fall 2008 David Green
Spring 2009 Meena Bose
Fall 2009 Barbara Stark
Spring 2010 Harold Hastings
Fall 2010 Lisa M. Dresner
Fall 2011 Elizabeth Glazer
Spring 2012 Leslie Feldman
Fall 2012 Vimala Pasupathi
Spring 2013 Robert Brinkmann
Fall 2013 Robert Leonard
Spring 2014 Sina Rabbany
Fall 2014 J. Herbie DiFonzo
Spring 2015 No Lecture Held
Fall 2015 Alafair Burke
Spring 2016 John L. Bryant, Adam G. Sills, Vern R. Walker
Fall 2016 David Henderson
Spring 2017 Saryn R. Goldberg, Jennifer A. Gundlach, Amy M. Masnick, Jennifer A. Rich, Jessica R. Santangelo
Fall 2017 Eric M. Freedman
Spring 2018 Ethna Dempsey Lay
Fall 2018 E. Christa Farmer, Elisabeth J. Ploran, Mary Anne Trasciatti
Spring 2019 Linda A. Longmire