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Frank G. Zarb School of Business Behavioral Research in Business Laboratory

Frank G. Zarb School of Business Behavioral Research in Business Laboratory

The Frank G. Zarb School of Business Behavioral Research in Business Lab is a 1,556 square foot facility located on the fourth floor of the Business School Building. Funded by a grant from New York State, this is a state-of-the-art facility for conducting sophisticated, multidisciplinary behavioral research. This space includes two lab rooms, observation room, focus group discussion room, waiting room, and three rooms to conduct in-depth interviews. The lab is equipped with 27 workstations (22 in lab rooms and five in the observation room), along with cameras and audio/video equipment to record from every work station and conference/meeting room. The lab contains advanced analytical hardware and software to design and conduct complex research studies and analyze the data. It features hardware and software to record and analyze eye movements (eye tracking), facial expressions, voice and text, biometric responses including heart rate, body temperature, acceleration, and skin conductance, etc., and response time. The two lab rooms and the conference room have advanced environmental controls (lighting and temperature) so that studies could be conducted under controlled conditions.

Learn more about our facilities and resources.

Take 360° Tour of the Zarb School Behavioral Research Lab

Contact Us:
Dr. Anil Mathur
Director of the Behavioral Research in Business Lab
Brodlieb Distinguished Professor of Business
442 Business School Building
Frank G. Zarb School of Business
148 Hofstra University
Hempstead, NY 11549

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