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Center for Entrepreneurship

Hofstra University Student-Run Record Label Project

Do you aspire to a career in the music industry? Get started now with the Center for Entrepreneurship’s new record label, a student-run enterprise that will offer students real-life experience recording, producing, promoting and distributing music.

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Hofstra University’s student run record label is open for business and hiring new staff for Spring 2018. The CEO is Sharon Goldsmith, Director of Operations for the Center for Entrepreneurship.

Students will be mentored by top industry professionals, attend mandatory workshops and commercialize music over the course of the semester.

The first cohort of students for the student-run record label signed IzzeYe, a hip-hop artist and Hofstra alum, and worked on his first Extended Play (EP) record, which was released on all major streaming services in October 2017. IzzeYe was one of the opening acts for Lil Wayne at Hofstra’s Fall Festival 2017.

The staff in Spring 2018 will sign a new artist and produce and distribute new music.

Below are the departments and positions we are hiring for:

A&R (Artist and Repertoire)
artist and song solicitation, reviewing submissions, assessment and selection, and artist development.

Required: Pro Tools knowledge, knowledge of the recording process, ear for music, passion for music, knowledge of song structure
Preferred: Ability to read and/or play music (Music or Music Merchandising/Music Business major or minor)

Marketing, Promotion, and Publicity
developing marketing plans, tools, budgets, and schedules

Required: completion of relevant courses, excellent with Excel, strong communication skills (both written and spoken), outgoing personality
Preferred: Major or minor in Public Relations or Marketing, completed RTVF21

Radio
song selection and solicitation by genre, creation of a promotional ad campaign.

Required: prior or current experience working with WRHU-88.7 FM Radio Hofstra University, knowledge of internet radio platforms and streaming platforms, outgoing personality
Preferred:  Radio production or marketing experience

Creative Services
design of album logo and concept, album cover and marketing materials.

Required: Adobe Photoshop, artistic, knowledge of branding
Preferred:  Previous internship in graphic design, Fine Arts Major or Minor

Internet and New Media
design and maintain record label website, creation of online marketing materials and campaigns, social media plans, development of games or apps.

Required: ability to design and build a website, knowledge of social media marketing strategies, SEO, active on social media, knowledge of audience building
Preferred:  Ability to code

Distribution / Sales
determine where and how the project will be sold.

Required: desire to cause disruption in the music industry, highly organized and dedicated to meeting goals, excellent math skills
Preferred:  Accounting or Finance major/minor

Artist Management
The direct liaison between the label and the artist, informs the artist of all the label demands and vice versa. Ensure that the artist can focus solely on the creative process by managing all business aspects of the artist’s career, including live performances, interviews and photoshoots. Book and supervise live events and public appearances to help the artist build their public presence and gain exposure

Required: Willingness to work as hard or harder than the artist to achieve goals, ability to create new business opportunities, knowledge of staying on brand and how brand extension works, knowledge of live performance productions
Preferred:  Experience managing an artist or working at a venue

Project Management
oversight for all departments, set dates for deliverables.

Required: ability to multi-task, hold people accountable, set expectations, create benchmarks and prepare reports
Preferred:  Experience in a management position, or as an administrative assistant



Alberto Erazo

Alberto Erazo

For a little over 10 years now, I have worked with graphic design, concept creation and visual identities. I'm currently an Art Director at Universal Music Group where I direct creative work in branding, digital and print disciplines for Def Jam Recordings, Island Records, and Republic Records. Prior to this role I was the Art Director at Popular Bank, the North America imprint of Banco Popular of Puerto Rico, where I led the creative marketing team to focus on digital experience and branding for over 50 branches between New York and Florida. I graduated from Pratt Institute in 2015 with a Masters of Science in Design and Visual Communications. My disciplines include print, digital, editorial, branding & identity, typography, packaging design, concepting, and pre-press.

Andre Morris

Andre Morris

In 2010, Andre Morris, launched Varran Media LLC which at the time, represented the roster of G-Unit and G-Note records in New York, NY. Rapper and mogul, Curtis "50 Cent" Jackson created G-Unit as a rap label and G-Note as the pop, dance, and R&B division. In 2012, Varran Media LLC soon signed International Latin artist, Lucenzo. Lucenzo is the writer and artist behind the mega-hit, "Danza Kuduro." Beginning June 2015, Varran Media began working with the premiere drag queens from the hit show, "RuPaul's Drag Race," including Alaska 5000, former "American Idol" star/drag star, Adore Delano, and season winner, Sharon Needles. Varran Media now represent Producer Entertainment Group and its roster.

Prior to 2010, Andre worked as a Media Manager, with Sony Music Entertainment where he created and implemented innovative campaigns for pop, hip-hop, gospel and R&B artists including Terrence Howard, The Naked Brothers Band (Nickelodeon), and Bow Wow. He maintained solid media contacts in a variety of genres including mainstream, rap, gospel, fashion, sports and lifestyle publications and television outlets. Andre also worked closely on John Legend, Beyonce, Prince, and additional Columbia Records artist projects.

Angel Martinez

Angel Martinez

A Bronx native and veteran on the New York hip-hop scene, Angel Martinez is a highly sought after consultant, producer and advisor in the entertainment industry. Angel’s favorite quote is a great indicator of his tenacious personality: “The person who says it cannot be done should not interrupt the person doing it.” – Chinese Proverb.

Down to earth and hardworking by nature, it’s no surprise that Mr. Martinez has made a name for himself in the city that never sleeps. Angel was introduced to hip-hop music at an early age. Angel remembers his first cassette tape and sitting by his mother’s stereo to record music onto a cassette tape. Since then, Martinez has embraced his talents and wholeheartedly pursued his career in the industry.

Mr. Martinez began his career as an intern at Sony working in the IT and radio promotions departments. After a year of successfully juggling his studies and his role at Sony, Angel broadened his experience by accepting an internship at Interscope Records in the Artists and Repertoire (A&R) division, which eventually led to his promotion to Marketing Coordinator at Interscope.

Following his time at Interscope, the eager entrepreneur accepted an internship that once again led to a permanent role as Product Manager at G-Unit Records. Working with high profile clients such as: Curtis Jackson aka 50 Cent, Lloyd Banks, Tony Yayo, DJ Whoo Kid, Rotimi and Young Buck. As a product manager, Mr. Martinez tackled multiple roles outside of music. Focused on Mr. Jackson’s empire this included: boxing, books, film, television, vodka and clothing.

Along side DJ Whoo Kid, Mr. Martinez became an executive producer of G Unit Radio on Sirius XM Satellite Radio, channel Shade 45 where he was responsible for show coordination, maintenance, recording, artist liaison, and on air co-hosting.

“I look forward to continuing to build my career in the world of entertainment and I truly hope to influence those around me and inspire the next generation of entrepreneurs who are looking to work, build and mold entertainment.”

Rigo "Riggs" Morales

Rigo Morales

Music is not an occupation for Riggs Morales—it is a lifestyle. For over 15 years, Riggs has been a fixture in urban and hip-hop music. First as a renowned music journalist documenting the culture for publications like The Source, XXL, Vibe and Fader, and later as a reputable music executive overseeing records to the tune of 28 million in sales.

Riggs Morales is now Vice President of A&R and Artist Development at Atlantic Records where he works with artist such as Wiz Khalifa, Action Bronson, Janelle Monae and Hamilton, the ground breaking soundtrack to the hit Broadway musical.

In 2015 Riggs signed and produced Hamilton: Original Broadway Cast Album with Pulitzer Prizewinning playwright, Lin-Manuel Miranda. The recently certified platinum album won a 2016 Grammy award for Best Musical, a Tony Award for Best Original Score and is the only cast album to ever debut number one on Billboard’s Rap Charts.

With an ability to foresee potential and a keen tastemaker sensibility, Riggs penchant for spotting talent was cultivated during his tenure as a music editor at The Source magazine. Between 1995 and 2001, Riggs wrote and edited innovative stories while overseeing columns such as Lyrics of the Month, Independent’s Day and The Unsigned Hype where he discovered young acts such as David Banner, Kardinal Official, Juelz Santana and most notability, Eminem.

Riggs transitioned to the executive side of the music business in 2000 as a producer manager at Goliath Artists, Inc. and simultaneously taking on A&R duties for Eminem’s Shady Records, where he championed the signing of 50 Cent. The signing resulted in multi-platinum classic, Get Rich or Die Tryin’ and solidified Shady Records as a powerhouse rap label of its generation. During his 12 years as Vice President of A&R for Shady Records, Riggs worked on all of the label’s prominent releases including:

50 Cent - Get Rich or Die Tryin (10X Platinum), Eminem – Recovery (7 x Platinum), 8 Mile - Movie Soundtrack (4X Platinum), D12 - D12 World (2X Platinum), Obie Trice - Cheers (1.3 Platinum), 50 Cent - The Massacre (6 x Platinum), Eminem Presents: The Re-Up. (1.3x Platinum), 50Cent – Curtis (Platinum), Bad Meets Evil – Hell: The Sequel (Gold)

In January 2004, Riggs founded The Monday Night Fight Klub (“MNFK”), an exclusive rap battle event that pinned some of the world’s best unsigned rappers against each other in a lucrative verbal competition. MNFK became the most talked-about venue for unsigned talent and was later developed into a series for MTV.

Riggs won 2011 Grammy acknowledgment for his A&R work on Eminem’s comeback album, Recovery, where secured the smash single, “Love The Way You Lie” featuring Rhianna amongst others. His follow up project, Bad Meets Evil, debuted at number one on The Billboard charts and was certified Gold by the RIAA. Riggs lastly provided Eminem with latest number 1 hit, “Monster” featuring Rhianna, before departing to Atlantic Records in 2014.

He has consulted for corporations such as Pepsi Inc., Sony Records, Adidas, B.E.T and has served as onair correspondent for MTV, VH1 and MSNBC.

Andre Morris

Andre Morris

In 2010, Andre Morris, launched Varran Media LLC which at the time, represented the roster of G-Unit and G-Note records in New York, NY. Rapper and mogul, Curtis "50 Cent" Jackson created G-Unit as a rap label and G-Note as the pop, dance, and R&B division. In 2012, Varran Media LLC soon signed International Latin artist, Lucenzo. Lucenzo is the writer and artist behind the mega-hit, "Danza Kuduro." Beginning June 2015, Varran Media began working with the premiere drag queens from the hit show, "RuPaul's Drag Race," including Alaska 5000, former "American Idol" star/drag star, Adore Delano, and season winner, Sharon Needles. Varran Media now represent Producer Entertainment Group and its roster.

Prior to 2010, Andre worked as a Media Manager, with Sony Music Entertainment where he created and implemented innovative campaigns for pop, hip-hop, gospel and R&B artists including Terrence Howard, The Naked Brothers Band (Nickelodeon), and Bow Wow. He maintained solid media contacts in a variety of genres including mainstream, rap, gospel, fashion, sports and lifestyle publications and television outlets. Andre also worked closely on John Legend, Beyonce, Prince, and additional Columbia Records artist projects.

Vanessa Satten

Vanessa Satten

Vanessa Satten has held the title of Editor-in-Chief at XXL Magazine for over the past six years, significantly contributing to the publication becoming the most respected and bestselling urban music magazine in the nation. Satten’s undeniable expertise, passion for the hip-hop culture, and widespread influence, have all garnered her unprecedented respect and success as XXL Magazine’s first ever female Editor-in-Chief.

Raised in Manhattan and upstate New York, Satten always had a love for hip-hop and grew up listening to the likes of 2Pac, The Notorious B.I.G., Wu-Tang and more. She discovered her knack for journalism as an intern at XXL Magazine in 1998 – the publication’s second year of existence – and would eventually work her way up the ranks, holding numerous titles including executive editor and deputy editor. As a fan of the massive Cash Money movement happening down south in the late '90s, Satten was influential in scoring XXL its Hot Boys cover story and later snagging the first interview with Juvenile after he controversially left Cash Money Records.

Satten would go on to personally interview 2Pac's mother Afeni Shakur at her home on the eve of the 7th anniversary of his death—a date many speculated would be the resurrection of the rap superstar. In a daring move that would ultimately sell thousands of copies, Satten and her boss at the time, released an XXL cover featuring the Afeni reenacting a famous Tupac pose and wearing his jewelry.

Never afraid of pushing the envelope within the hip-hop culture, Satten was a founder of XXL’s now famous annual Freshman Class cover in 2007. Since its inception, Satten has been at the helm discovering, selecting, interviewing and producing the class editorial features and cover photo shoots every year. The successful Freshman Class covers have helped launch notable careers for most all of its members including Kendrick Lamar, Macklemore, J. Cole, Wiz Khalifa and many more.

After racking up an incredible list of outstanding achievements at XXL, Satten would take over as Editor-in-Chief in 2009. As the first female Editor-in-Chief of the publication, Satten wasted no time in continuing to build the magazine’s legacy as a leader in the urban print industry. She’s interviewed or worked with the biggest names in hip-hop including Eminem, Drake, 50 Cent, Lil Wayne, Dr. Dre, Kanye West, Jay Z, Kendrick Lamar and many more. Satten has also overseen the production of XXL's annual Freshmen Class since it launched in 2008.

Her genuine love for hip-hop coupled with her contagious passion to contribute to the growth of the culture, sets her apart in the industry. “I believe in journalism and doing things right," says Satten. "Who’s going to write these stories the way they used to be done. We’re not bloggers, we’re journalists. It has a lot to do with seeing what we used to love about hip-hop, in this new generation of artists." Respected by everyone from A-list producers and artists to high level executives and label heads, Vanessa Satten has humbly raised the bar for urban publications looking to stay relevant in an ever-evolving, social media driven, digital society.


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