UNDERGRADUATE STUDENT RETENTION & GRADUATION RATES
Journalism, Mass Media Studies & Public Relations Majors
Herbert School of Communication
|Fall 2013||Fall 2014||Fall 2015||Fall 2016||Fall 2017||Fall 2018||Fall 2019||Fall 2020||Fall 2021||Fall 2022||TOTAL|
|Retained to 2nd Year||87%||87%||81%||89%||86%||85%||90%||85%||94||87||87%|
|Graduated by 4 Years||71%||72%||66%||71%||65%||65%||71%||69%|
|Graduated by 5 Years||74%||76%||72%||72%||72%||74%||73%|
|Graduated by 6 Years||74%||76%||75%||74%||73%||74%|
Source: AY22 Factbook table
Includes FTFT UGs as well as New Transfer Students
Internship Locations by Academic Year:
When Hiring, What do Employers Look For?
From January 9 to 13, 2013, Hart Research Associates conducted an online survey among 318 employers whose organizations have at least 25 employees and report that 25% or more of their new hires hold either an associate's degree from a two-year college or a bachelor's degree from a four-year college. Respondents are executives at private sector and nonprofit organizations, including owners, CEOs, presidents, C-suite level executives, and vice presidents.
- Nearly all employers surveyed (95%) say they give hiring preference to college graduates with skills that will enable them to contribute to innovation in the workplace.
- Nearly all those surveyed (93%) say that "a demonstrated capacity to think critically, communicate clearly, and solve complex problems is more important than [a candidate's] undergraduate major."
- More than 9 in 10 of those surveyed say it is important that those they hire demonstrate ethical judgment and integrity; intercultural skills; and the capacity for continued new learning.
- More than 75% of employers say they want more emphasis on five key areas including:
- Critical thinking,
- Complex problem-solving,
- Written communication,
- Oral communication, and
- Applied knowledge in real-world settings.
- Employers endorse several educational practices as potentially helpful in preparing college students for workplace success. These include practices that require students to:
- Conduct research and use evidence-based analysis,
- Gain in-depth knowledge in the major and analytic, problem-solving, and communication skills, and
- Apply their learning in real-world settings.
It Takes More than a Major: Employer Priorities for College Learning and Student Success (2013), Washington, D.C., Association of American Colleges and Universities and Hart Research Associates.