Brand Camp

Hofstra’s new brand has arrived! This session will kick off a full day of presentations, each offering unique insights and strategies to help you incorporate the new brand into your daily work. Discover what’s new, how to apply it, and how we can collaborate on future projects.
Presented by Terry Coniglio, Vice President, Marketing and Communications

We know you're eager to create new branded materials, and we are excited to help! Hear from the branding experts about the submission and approval process.
Presented by Kelvin Fonville, Creative Director; Jessica Ramos, Business Manager, and Francis Rizzo III, AVP for Creative Services

Working with Marketing and Communications is easy and streamlined. Learn how to request projects, track progress, get approvals, and communicate with the team.
Presented by Armani Harper, Project Manager

Dive into Hofstra’s newly redesigned website! Understand how it’s managed, updated, and maintained, the tools available to you, and what future enhancements are planned.
Presented by Francis Rizzo III, AVP for Creative Services

Learn how we amplify Hofstra’s voice through the media, PR, and beyond. With the Hofstra 100 strategic plan guiding stories, see how your work can align and help further shared goals.
Presented by Lindsey Angioletti, Director of Public Relations; Stephanie Flynn, Director of Marketing & Communications for Alumni & Development; and Ginny Greenberg, Senior Director of Communications

Great stories deserve great platforms. Get inspired by Hofstra’s social storytelling and walk away with the skills to contribute confidently with the new brand style and University strategic plan in mind.
Presented by Brittany McGowan, Social Media Manager

Want your message to be seen and heard by the campus community? Familiarize yourself with crafting on-brand emails, flyers, and digital promos that reflect the refreshed look and strategic direction.
Presented by Andy Kissoon, Internal Communications Specialist

Discover how to work with MarCom’s photo and video resources, including how to make requests, how to get the best results, accessing archives, and hear how we determine coverage. You will also gain an understanding of how the rebrand will affect how we capture and present the University visually.
Presented by Matteo Bracco, University Photographer; Rebecca Chiafullo, Multimedia Producer; and Rick de Masi, Multimedia Production Manager

With attention spans shorter than ever, writing that’s sharp and purposeful really stands out. When you know what to say and how to say it well, you're already ahead. We'll also touch on Hofstra’s updated brand guidelines and how they guide institutional voice and tone.
Presented by Linda Merklin, Director, Editorial Services, and John Rivera, Copywriter

Hear more about how we’re introducing the new brand and using paid ads to promote everything from events to initiatives, including journal ads and sponsorships.
Presented by Ashley Brennan, Director of Advertising