Can you see yourself creating viral campaigns or planning special events to help build buzz for your client's new product or service? Would you like to shape your organization's reputation or handle a public crisis by working with traditional and social media? If you have the creative energy to work in a fast-paced environment, the field of public relations gives you unlimited opportunities to use your communication, marketing, and digital skills in a 24/7 information and media cycle.
In our fully accredited Bachelor of Arts in Public Relations program, you will develop skills in digital and social media, integrated marketing, crisis communication, visual design, online video content, copywriting, and media relations.
What you'll do:
- Practice creating strategic media relations campaigns and developing social media strategies.
- Write press releases, brochures, and newsletters.
- Learn best practices and skills in online audio and video content, blogs, websites, and digital analytics.
- Create a pro bono public relations campaign for a nonprofit as your capstone project.
You'll take courses in:
- Media Relations
- International and Intercultural Public Relations
- Integrated Branding
- Digital Tools for Public Relations
- PR Campaigns
- Writing for Public Relations and Media
PR majors also complete a minor in the liberal arts and sciences.
Learn From Experts
You’ll engage in lively, challenging discussions with professors who bring years of professional experience at the highest levels of government, business, nonprofit, and other industries.
They will share their expertise on how to create effective communication plans, foster strong relationships with clients, the media, and investors, and swiftly address and recover from a crisis.
The Student Experience
Explore potential career paths, develop valuable workplace skills, and build a network of professional contacts through internships, study abroad, campus media outlets, and student organizations.
Students have recently interned at:
- Weber Shandwick PR
- Atlantic Records
- Billboard magazine
- FOX News
- Warner Media
- Edelman PR
- Madison Square Garden
Gain hands-on experience:
More than a dozen campus media organizations include the Hofstra chapters of the Public Relations Student Society of America and The Swing Agency, a student-led integrated communication agency.
With our comprehensive program, you’ll be ready to pursue either a career right after graduation or advanced study. According to recent alumni surveys and labor market data:
Alums who have a job, are in grad school, or both
Projected job growth by 2026
Average annual salary of those with a PR degree in the NYC region
Our recent graduates work for leading companies and organizations including FleishmanHillard, Hunter PR, Sunshine Sachs, MTV Networks, ESPN, iHeartMedia, NBCUniversal Media, and North Shore Animal League.
They’re also pursuing advanced study at prestigious universities including Columbia University, Boston University, Boston College, New York University, American University, and Syracuse University.
Among the Nation's Best
Hofstra's Department of Journalism, Media Studies, and Public Relations is fully accredited by the prestigious Accrediting Council on Education in Journalism and Mass Communication, distinguishing it as one of the finest in the country.