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Master's in Public Relations Curriculum

Practical Curriculum, Flexible Schedule

Hofstra's Master in Public Relations program offers a curriculum designed to enhance the learning experience of both recent bachelor's degree graduates and professionals returning to college. The program is offered full-time and part-time and can be completed in as little as 16 months (Saturday program) or four semesters (weeknight program).

The 36-credit master of public relations program is designed for aspiring and committed professionals who are seeking leadership roles in the public relations profession.

Classes are offered

  • in the late afternoon
  • evenings
  • Saturdays
  • and online

Students take a core of public relations courses:

  • PR fundamentals
  • strategic writing
  • audience research
  • media and storytelling
  • digital communication
  • PR campaigns
  • business and management
  • international relations
  • and crisis strategies

Additional coursework for the master of public relations is offered through the Department of Journalism, Media Studies, and Public Relations, Hofstra's Frank G. Zarb School of Business, and other disciplines.

Students have the option of several electives including an internship or independent study. Finally, a capstone project is required of all students completing the degree.

Master's in Public Relations (Evening Students)

Semester Hours: 36

Full-time graduate students may typically follow the course map below (click on the course name to see its catalog description). Variations on the course map are possible with approval from the program director. Students with significant related background and knowledge of public relations fundamentals may, with the approval of the program director, take an additional public relations elective in place of PR 260.

Semester One
PR 260 – Practice of Public Relations
PR 263 – Strategic Writing for Public Relations
PR 265 – Business Essentials for Corporate Public Relations 

Semester Two
PR 264 – Digital Communication
PR 272 – Media, Messages and Messengers
PR 267 – Reputation Management and Crisis PR

Semester Three
PR 262 – Understanding Audiences
PR 269 – International and Intercultural Public Relations
Elective (Choose from list of available courses)

Semester Four
PR 298 – Public Relations Capstone I
Electives (choose 2)

Full list of Public Relations courses:

  • Loading full list of Public Relations courses

Master's in Public Relations (Saturday Students)

Semester Hours: 36

Full-time graduate students in the Saturday cohort will follow the course map below (click on the course name to see its catalog description). Students with significant related background and knowledge of public relations fundamentals may, with the approval of the program director, take a public relations elective in place of PR 260. Summer and winter session classes will be offered online or as hybrid courses.

Semester One (fall)

PR 260 - Practice of Public Relations
PR 263 - Strategic Writing for Public Relations
PR 267 - Reputation Management and Crisis PR

Winter Session

PR 269 - International and Intercultural Public Relations

Semester Two (spring)

PR 264 - Communication Technology
PR 272 - Media, Messages and Messengers
PR 265 - Business Essentials for Corporate Public Relations

Summer Session I

PR 262 - Understanding Audiences

Summer Session II

PR 271 - Independent Study

Summer Session III

PR 268 - Public Relations and Advocacy for Nonprofits

Semester Three (fall)

PR 298 - Public Relations Capstone I
Elective

Full list of Public Relations courses:

  • Loading full list of Public Relations courses

New: Concentration in Marketing

Matriculated students earning a master of arts in public relations may now choose to add a concentration in marketing. Students will study marketing strategy, consumer behavior, international marketing, advertising, sports marketing, media planning, and online marketing strategies and tactics in a global environment. This concentration will prepare professionals for the 21st century’s worldwide economy by highlighting integrated marketing communications and synergies between public relations, marketing and advertising. Three 3-credit courses in marketing are required to complete the concentration.

COURSE LIST FOR MA IN PUBLIC RELATIONS MARKETING CONCENTRATION
(Students must complete MKT 203 and MKT 211 and then choose one additional course):

For more information about the MA in public relations with a marketing concentration, please contact Program Director Jeff Morosoff at jeffrey.morosoff[at]hofstra.edu or 516.463.5248.

MAPR Graduates 2018