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Master's in Public Relations Curriculum

Online with a specialization in Reputation Management, or On-campus with an optional marketing concentration

Hofstra's Master in Public Relations program offers a curriculum designed to enhance the learning experience of both recent bachelor's degree graduates and professionals returning to college. The program is offered full-time and part-time on campus, or full-time online, and can be completed in four semesters.

The new online program provides a specialization in reputation management; the on-campus program offers an optional concentration in marketing.

The 36-credit master of public relations program is designed for aspiring and committed professionals who are seeking leadership roles in the public relations profession.

Classes are offered:

  • Online
  • Late afternoon and evenings on campus

Students take a core of public relations courses in:

  • PR fundamentals
  • strategic writing
  • audience research
  • media and storytelling
  • digital communication
  • PR campaigns
  • business and management
  • international relations
  • crisis strategies

Additional coursework for the master of public relations is offered through the Department of Journalism, Media Studies, and Public Relations, Hofstra's Frank G. Zarb School of Business, and other disciplines.

Students have the option of several electives including an internship or independent study. Finally, a capstone project is required of all students completing the degree.

Apply to the programs!


Master's in Public Relations (Evening Students)

Semester Hours: 36

Full-time graduate students may typically follow the course map below (click on the course name to see its catalog description). Variations on the course map are possible with approval from the program director.

Semester One
PR 260 – Practice of Public Relations
PR 263 – Strategic Writing for Public Relations
PR 265 – Business Essentials for Corporate Public Relations

Semester Two
PR 264 – Digital Communication
PR 272 – Media, Messages and Messengers
PR 267 – Reputation Management and Crisis PR

Semester Three
PR 262 – Understanding Audiences
PR 269 – International and Intercultural Public Relations
Elective (Choose from list of available courses)

Semester Four
PR 298 – Public Relations Capstone
Electives (choose 2)

For more information about the MA in public relations, please contact Program Director Ivan Cardona at Ivan.Cardona[at]hofstra.edu or 516.463.4663.

Full list of Public Relations courses:

  • Loading full list of Public Relations courses

Master's in Public Relations (Online Students)

Semester Hours: 36
Full-time graduate students in the online cohort will follow the course map below (click on the course name to see its catalog description).

Semester One (fall)
PR 260 – Practice of Public Relations
PR 275 - Crisis Communication
PR 263 – Strategic Writing for Public Relations

Semester Two (spring)
PR 269 – International and Intercultural Public Relations
PR 264 – Digital Communication Technology

Semester Three (summer)
PR 272 – Media, Messages and Messengers

Semester Four (summer)
PR 268 – Public Relations and Advocacy for Nonprofits

Semester Five (fall)
PR 276 - Reputation Management
PR 265 – Business Essentials for Corporate Public Relations

Semester Six (spring)
PR 262 – Understanding Audiences
PR 298 – Public Relations Capstone
PR 277 – New Reputation Threats in the Fake News Era

For more information about the online MA in public relations, please contact Dr. Kara Alaimo at kara.s.alaimo[at]hofstra.edu

Full list of Public Relations courses:

  • Loading full list of Public Relations courses

Concentration in Marketing

Matriculated weeknight students earning a master of arts in public relations may now choose to add a concentration in marketing. Students will study marketing strategy, consumer behavior, international marketing, advertising, sports marketing, media planning, and online marketing strategies and tactics in a global environment. This concentration will prepare professionals for the 21st century's worldwide economy by highlighting integrated marketing communications and synergies between public relations, marketing and advertising. Three 3-credit courses in marketing are required to complete the concentration.

COURSE LIST FOR MA IN PUBLIC RELATIONS MARKETING CONCENTRATION
(Students must complete MKT 203 and MKT 211 and then choose one additional course):

For more information about the MA in public relations with a marketing concentration, please contact Ivan Cardona at Ivan.Cardona[at]hofstra.edu or 516.463.4663.

MAPR Graduates 2018