Hofstra's Master of Arts in Public Relations program offers a curriculum designed to enhance the learning experience of both recent bachelor's degree graduates and professionals returning to college. It is designed for aspiring and committed professionals who are seeking leadership roles in the public relations profession.
With a combination of on-campus and online classes, the 36-credit hybrid program can be completed on either a full-time or part-time basis in as little as four semesters.
Students take a core of public relations courses in:
- PR fundamentals
- strategic writing
- audience research
- media and storytelling
- digital communication
- PR campaigns
- business and management
- international relations
- crisis strategies
Additional coursework for the Master of Arts in Public Relations is offered through the Department of Journalism, Media Studies, and Public Relations; Hofstra's Frank G. Zarb School of Business; and other disciplines.
Students have the option of several electives including an internship or independent study. Finally, a capstone project is required of all students completing the degree.
Concentration in Reputation and Crisis Management
Hofstra University's master of arts in public relations program offers an optional concentration in reputation and crisis management to prepare PR professionals to manage a host of new and heightened challenges including the urgency to respond to problems in real-time on social media, fake news, culture wars, filter bubbles, hackings, the expectation that businesses should articulate political stances, and employee and endorser backlash for such stances.
Three 3-credit courses are required to complete the concentration:
PR 275 - Crisis Communication
PR 276 - Reputation Management
PR 277 – New Reputation Threats in the Fake News Era
For more information about the M.A. in public relations with a reputation and crisis management concentration, please contact Program Director Jeff Morosoff at firstname.lastname@example.org or 516.463.5248.
Full list of Public Relations courses:
Concentration in Marketing
Matriculated weeknight students earning a master of arts in public relations may now choose to add a concentration in marketing. Students will study marketing strategy, consumer behavior, international marketing, advertising, sports marketing, media planning, and online marketing strategies and tactics in a global environment. This concentration will prepare professionals for the 21st century's worldwide economy by highlighting integrated marketing communications and synergies between public relations, marketing and advertising. Three 3-credit courses in marketing are required to complete the concentration.
COURSE LIST FOR MA IN PUBLIC RELATIONS MARKETING CONCENTRATION
(Students must complete MKT 203 and MKT 211 and then choose one additional course):
- MKT 203 - Marketing Analysis and Management
- MKT 211 - Advertising Management
- MKT 220 - International Marketing
- MKT 222 - International Promotional Campaigns
- MKT 231 - Sports and Entertainment Marketing
- MKT 248 - Strategic Decisions for Online Marketing in a Global Marketplace
For more information about the M.A. in public relations with a marketing concentration, please contact Program Director Jeff Morosoff at email@example.com or 516.463.5248.