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Marketing

Overview

A major in marketing is for students with an interest in business who are creative, curious about human behavior and have a talent for communication. A marketing degree prepares you for a career in a wide range of industries, from banking and finance to entertainment, sports, fashion, music and media.

At Hofstra, you'll explore the science and strategy, technology and techniques behind marketing, advertising, promotion and branding. Because we are just a quick train ride from New York City, you'll have access to internships, job and networking opportunities at the leading companies in the world.

On campus, our facilities are among the most advanced in the region for undergraduates. You'll conduct sophisticated, cutting-edge research, working alongside your professors in our new Behavioral Research in Business Lab, which is equipped with with eye tracking software and facial recognition, in addition to text and voice analysis technology. The lab is part of the Frank G. Zarb School of Business' new, state-of-the-art building, which opened in 2019.

You can take advantage of study abroad programs in Europe and Asia, or join one of our student organizations, which regularly place in regional and national marketing competitions.

Our faculty members are accomplished scholars with deep industry experience, so they understand how the theories they teach in the classroom translate to the real world. And an advisory board of top-level executives, many of them alumni, also helps to keep our program current and connected to the latest industry developments.

As a marketing major, you'll be entering a strong job market. In the New York region, graduates with a bachelor's degree in marketing earn an average annual salary of $62,377, and job growth for this major is expected to rise by more than 13 percent by 2026, according to New York area labor market data retrieved in July 2018 by Burning Glass Technologies.

Curriculum

All business students take courses that provide a solid foundation in basic business functions, along with Hofstra's liberal arts core curriculum.

As a marketing major, you'll choose from a classes that allow you to focus on your individual interests: advertising or marketing, specific industries (fashion or sports, for example), and various tools and methods of communicating with audiences, such as social media. Examples of marketing courses include:

  • Nonprofit marketing
  • Global fashion marketing
  • Digital marketing
  • Principles of Advertising
  • International marketing
  • Personal Selling and Sales Management

Up-to-date information about required classes and more is available in the Hofstra Bulletin.

BBA in Marketing Requirements

We also offer minors in marketing, multi-channel marketing, and promotion, and five-year, dual degree programs (BBA/MS) in marketing and market research.

Recent Alumni Outcomes

Marketing majors at Hofstra have gone on to successful careers at global giants in virtually every industry, including MTV Networks, Nike, Universal Music Group, Bank of America, Yelp and Michael Kors. They've also excelled in graduate programs at prestigious institutions such as Harvard University, Stanford University, Massachusetts Institute of Technology, Syracuse University and University of Miami.

100% job, grad school or both
91% accepted a job within six months of graduation
$43K median salary
Get More Info on Program Outcomes

What You'll Learn

Students in Class

A Hofstra marketing degree will train you to analyze the factors that affect consumer decision-making, and then use that knowledge to build an effective campaign to sell or promote a product or service.

You'll learn about the history, ethics and social responsibility of marketing and advertising and how technology and new media has changed the way companies communicate with customers.

You will better understand consumer behavior from multiple perspectives, including demographic, social, economic, cultural and technological.

You'll get develop the essential skills and leadership required of any successful marketing or advertising professional, including researching and building case studies, and then presenting your case studies to sell a client on your strategy.

And our program's international focus – in class and in study abroad programs – means you'll develop understanding of and experience with cross-cultural communication, which is necessary to build a marketing/advertising strategy that succeeds across global markets.

Internships

Internships are a unique opportunity for students to see how their class learning translates into a real-world work environment, build their professional network and get a competitive edge in the job market.

More than 70 percent of students in the Department of Marketing and International Business have completed at least one internship before they graduate.

Internships in marketing provide our majors with hands-on experience in diverse and dynamic corporations and financial institutions. And our location just 25 miles from New York City, and accomplished network of alumni, means our students have more opportunities for top-flight internships.

Our students have recently completed internships at companies such as: Sirius XM Radio, Citigroup, Christian Dior, HBO, Rent the Runway, Pfizer, Inc., Hertz, Hearst Corporation, NBC News, GEICO, Esquire Magazine, JP Morgan Chase, New York Jets Michael Kors, SONY Music Entertainment, Young & Rubicam and the Metropolitan Museum of Art.

Experience

Students at BuzzFeed

The marketing program offers students several different ways to build a resume of experience that will impress any future employer, including internships at Fortune 500 companies, worldwide study abroad programs, and a network of active, award-winning student organizations that regularly bring in executive speakers and corporate recruiters.

The Hofstra American Marketing Association – a chapter of the American Marketing Association – is the University's largest pre-professional, undergraduate student organization. Members of HAMA, and of the Hofstra Advertising Club, attend national conferences, regularly win top honors at local, regional and national case study competitions and meet with industry professionals at networking dinners. These events help students secure internships and jobs, and build enduring relationships that can advance their careers.

Meet Dr. Veronika Ilyuk

Veronika Iluyk-Morace, assistant professor of marketing and international business, discusses her research into consumer behavior and product packaging.