Are you drawn to a degree in business but interested in being creative and exploring human behavior? Do you have a talent for communication? Apply your creative mindset and pursue a career in marketing.
As a student at the Frank G. Zarb School of Business, we offer a range of classes that allow you to focus on your individual interests: advertising or marketing, specific industries (fashion or sports, for example), and various tools and methods of communicating with audiences, such as social media, allowing you to find your specialty. In addition, we offer minors in Fashion Marketing, International Business, Marketing, Promotion, and Social Media Marketing.
BBA in Marketing
A marketing degree prepares you for the marketing function in a range of industries, from banking and finance to entertainment, sports, fashion, music, and media.
Learn from the Experts
Gain insight on a career in marketing from our marketing professors.
Use your marketing degree to become a market research analyst, advertising manager, brand manager, social media marketer, or even a sports marketing account executive.
The Student Experience
As a marketing student at Hofstra, you will learn both inside and outside of the classroom.
Students get a feel for the marketing field with a unique opportunity to see how their class learning translates into a real-world work environment, how they can build their professional network, and how to get a competitive edge in the job market. Our students have interned at companies including Sirius XM Radio, HBO, NBC News, GEICO, JP Morgan Chase, New York Jets, Michael Kors, and the Metropolitan Museum of Art.
Hofstra's American Marketing Association
Get involved in Hofstra’s American Marketing Association, the largest, undergraduate pre-professional organization at Hofstra University and join the next generation of marketers.
Marketing majors at Hofstra have gone on to successful careers at global giants in virtually every industry, including MTV Networks, Nike, Universal Music Group, Bank of America, Yelp, and Michael Kors. They've also excelled in graduate programs at prestigious institutions such as Harvard University, Stanford University, Massachusetts Institute of Technology, Syracuse University, and University of Miami.
We prepare our marketing students to secure jobs in their industry of choice or gain admittance into prestigious graduate programs. Our recent alumni surveys show:
Hofstra students participate in an internship
Average annual salary for marketing graduates
Of students working or attending graduate school within one year of graduating